Oregon City, Oregon (PressExposure) March 16, 2011 -- Local internet marketing Portland [http://www.installlogicsocialmedia.com] Metro businesses is becoming a priority as people move from using the Yellow Pages to using the Internet to find local businesses. A Comscore poll found that 2/3 of Americans search for local business online. InstallLogic Internet Marketing offers a solution to businesses by offering to help them find their potential customers through online directories.
"It used to be that people would look for pizza, plumbers, and even hair salons by looking in the nearest Yellow Pages," says InstallLogic owner Jon Ochs, "but now the first place to search is online."
Why is this so? The Internet is a large part of our lives now from our laptops, to our phones and even in schools--assignments are turned in online. The availability of the Internet makes it easy for people to go online to search for a product or service because many times they are already online. Most people, if their power goes out, have to search for a discarded phone directory.
It is faster because after typing in your keywords like, "plumber portland oregon" you immediately receive results that either take you to the businesses your are looking for or other reliable directories. These new directories are becoming more popular as they help businesses get noticed by potential customers using search engines.
Another reason the Yellow Pages have become obsolete is people receive more information online than they can from even a full page print advertisement. Online, a person can find the company website full of information about product services and special offers. Even directory listing offer more information than phonebook advertisements because many provide not only a website address but also a Facebook, Twitter and LinkedIn profile address. This gives potential customers more information to figure out if a business is what they are looking for.
A great benefit received from online directory listing is that there are not only more potential customers finding your business but the customers that come in are more qualified by all the information they have found online. These qualified customers are much more likely to buy products and services because they have already determined that your business has what they want.
The best benefit of being listed in online directories is the fact that you can dominate your local marketplace. "Most businesses, when you type in their business name on Google, they may find a few links," says Jon Ochs, "After being listed in the most appropriate online directories, that same business can dominate the first three pages for the same search."
InstallLogic is offering help with online marketing Portland businesses [http://www.installlogicsocialmedia.com/blog] that are still paying for printed directory advertisements. Now is the time for local business owners to lead their markets by going online where their customers are and leading them to their business door.