Wilmington, Delaware (PressExposure) April 02, 2011 -- YepText was conceived when owners Adam Horwitz and Tim Donovan realized how much text messaging has changed the way people communicate. As avid marketers, they realized that text messaging could be an invaluable tool to a business owner. After all, 97% of text messages get read, while emails are read only 20-30% of the time. So they wondered why it seemed that nobody was doing it to market their small businesses. After scouring the internet, they were shocked to find that most text message marketing plans were priced so high, that only large companies with huge advertising budgets could afford them. They decided that there was a big opportunity available by reaching out to small businesses and helping them to increase revenues through text messaging.
The way text message marketing works is quite simple. Let's say you own a restaurant. You would register your "YepWord" and then begin building a list of customers and prospects. Your YepWord is a word that is unique to your business and that a customer would text to join your list. So if you own a restaurant named Moe's Diner, you could choose the YepWord "Moes." Then you get your customers to text "Moes" to the designated number. That's all it takes to add them to your list.
Once a customer is on the list is when you can take full advantage of the power of text marketing. For instance, you are planning on it being a slow Tuesday night at your restaurant. Most restaurants would be stuck accepting that "Tuesday is our slow night." However, with your customer text message list, all it takes is a few clicks to send out a text to all of your customers saying "Show this text message to your server tonight only and receive all appetizers half off." All of a sudden, your slow Tuesday has the potential to become one of your busiest nights of the week. Imagine the power of being able to have a message arrive in your customer's phone, and usually get read within one hour, whenever you like. That's the power this service is bringing to local small businesses. And with a complete library of video tutorials, the program is incredibly user friendly and easy to start with right away.
Horwitz and Donovan wanted to make sure that this service was priced to where the average small business owner could afford it. So the $1000-$1500 price range of most similar services was out of the question. After months of negotiations with all the major cellular companies, they came up with plans that would fit within any business owner's budget. Plans start at $14/month, though the most popular is the $39/month plan. There are no contracts, so owners can have the peace of mind in knowing that if for some reason it doesn't work for them, they can cancel at any time. Right now, they are offering 30 percent off your first month if you enter the code 30YEPTEXT at http://www.yeptext.com in celebration of their launch. YepText looks poised to bring small business text messaging [http://smallbusinesstextmarketing.com] to the forefront of the marketing world.