Winter Park, FL (PressExposure) July 15, 2014 -- AbiJack Management, leader in partnership development, sponsorship, artist relations and tour activation, today announced that the company has been tapped by popular Australian band LONGREEF to promote the release of the group's powerful "Battle Plan" single and video, which depicts the struggle of those being bullied across the globe. In an effort to help promote the song and video release, as well as raise awareness of the ongoing bullying epidemic, AbiJack has arranged a partnership between LONGREEF and Friend Movement, the influential national anti-bullying organization that is dedicated to celebrating friendship, building confidence and preventing bullying through art, music and education. As part of the new partnership, the song and video for "Battle Plan" will be available exclusively for download on the Friend Movement website and will also be the centerpiece of a national student contest in honor of National Bullying Prevention Month (October) and future songwriting workshops. To listen and watch "Battle Plan," visit http://friendmovement.com/battle-plan/.
Beginning in September 2014, in support of National Bullying Prevention Month, students will be encouraged to use music and the arts to create their own "Battle Plans," sharing how they will help to prevent bullying, build confidence and celebrate friendship. Entries will be submitted and showcased via Friend Movement's website and Facebook page and will also be featured at an upcoming Friend Movement event in October.
Additionally, Friend Movement and LONGREEF will also host songwriting workshops, where the band will share their creative process and moving story behind "Battle Plan" and help students write their own songs highlighting the core values of Friend Movement - Forgiveness, Respect, Inspiration, Education, Nurturing and Dreaming. Visit http://friendmovement.com for updates on upcoming events with Friend Movement and LONGREEF.
"Throughout school, I was bullied and tormented, both physically and psychologically by other kids, and it stays with you. There are kids out there who need to know they can get help, and I want this song to inspire them to believe in themselves, so they can put an end to any bullying in their lives," said Josh Barker, singer of LONGREEF. "LONGREEF's partnership with Friend Movement will help kids realize that they are not alone. It will give us a chance to reach out to people who are being bullied and help create awareness of this serious and ongoing problem."
"My passion for education and change that yield a world of understanding and acceptance motivates me daily. Sharing this passion, and bridging a union with LONGREEF and AbiJack has proven to be one of the most rewarding experiences for me," said Ronnie Kroell, CEO and founder of Friend Movement. "Being part of the launch of the band's new video 'Battle Plan,' and coming together for a mutual goal is so meaningful and exciting. Alone we can only move pebbles, but together we can move boulders. As one, we are the 'Battle Plan.'"
"We're really proud of the partnership we've created between LONGREEF and Friend Movement," said Brett Palmer, CEO of AbiJack Management. "LONGREEF has such a strong fan base and powerful story to tell, and Friend Movement is the perfect organization to help communicate the influential message of 'Battle Plan.' We're truly excited to be working with them and know that this partnership can help change lives."