Los Angeles, CA (PressExposure) February 18, 2011 -- One of the many areas covered in the Loral Langemeier Millionaire Maker program is how to market your new business. Marketing is a critical step if you plan on taking your product or service to the public. The unfortunate reality is that too many businesses participate in 'random' marketing as they try a different strategy for one month to the next. It's the equivalent to closing your eyes and throwing darts at a dartboard - it's no wonder they're never on target. Without a marketing plan you cannot make your forecasted revenue.
In the Loral Langemeier Millionaire Maker program, the Loral Langemeier coaching staff will work with you to create a focused vision for your business. The work you do on your vision will cause your marketing plan to be like a laser beam - focusing the energy of your vision so that you hit your revenue projections every single month.
As an exercise, list the components of your current or proposed marketing plan (i.e. telemarketing, direct mail, networking groups, etc.). Then, beside each item state how it will support reaching your projections. Even if you don't think you have a plan right now, list the things that you are currently considering doing to bring in new customers.
Once you are finished, review your vision, strategies, tactics, and revenue modeling from previous lessons and determine what marketing plan will assist you to achieve the results you want.
First, you must identify your target/niche market and understand who your target market is and why they'd want to purchase your product. With this customer/prospect information about your target market, you will be able to successfully communicate to them through your marketing efforts.