Boston, MA (PressExposure) December 22, 2008 -- Progressive Marketing Strategies Make a Difference
With the nations attention focused on the woes of the auto industry as a whole, one once obscure Utah auto dealer in particular is fast grabbing the attention of vehicle marketing analysts for their unique business model. Its a progressive, customer oriented marketing system that has left Low Book Sales currently cornering a full 40% of total car and truck sales in the state.
In a recent interview Director of Low Book Sales Service Group Justin Evans did offer some insight into the now nationally recognized vehicle dealerships formula for surviving the recession. "Sales incentives that other Utah auto dealerships are just now considering out of desperation, are the exact same incentives that we have been offering to our customers since our inception".
"While our competitors were pushing pricey extended service warranties, we were handing everyone who bought a new or used vehicle from us a free 45 day 3000 mile warranty" However; it must be noted that this and other customer service perks do come at a price, with monthly costs to the Utah auto dealership currently exceeding $100,000.
In still one more indication that it's "business as usual" at this progressive Utah car dealership, they have recently opened a brand new Layton location earlier this year. After formally announcing the project was completed, President and CEO David Nielson had this to say. "We are excited to build more relationships with residents in the area".
While his comment was short on words Layton residents know that it was long on meaning. This is due to Low Book Sales long running and well established reputation for philanthropy in the communities in which is does business. One recent example was Low Book Sales office manager Stephanie Sorrell's decision to follow David Nielson's lead and become involved with Sub for Santa.
Sub for Santa is a community based charitable organization that pairs off needy families with businesses and individuals in their communities during the Christmas holidays. She was able to collect thousands of dollars from fellow employees to come to the "holiday rescue" of an impoverished family that had recently arrived in Utah from Latin America, who had three newborn triplets to care for.
Note: Low Book Sales also has a standing policy of donating $50 to local community charity organizations whenever a vehicle is sold off of one of their lots.
about: Low Book Sales has been one of the very best places to get financed on a low priced car in Utah. To find out more about their company go to their website at lowbooksales.com.