Toronto, Canada (PressExposure) January 13, 2010 -- The largest-ever global study on the effect of scent on libido was launched by The Sense of Smell Lab, a pioneer in developing products that use the sense of smell for health and wellness. The study will involve 2500 women who will provide comments and feedback on their experience using a drug-free aroma patch infused with a proprietary scent formula designed to affect sexual response. The patch is non transdermal, insuring that the ingredients do not touch the skin or enter the bloodstream and therefore free from any side effects.
The Scentuelle patch was developed by Dr. George Dodd, a leading expert in aroma molecular chemistry, who spent over 18 months combining thousands of scent molecules before he discovered the perfect blend that activates the part of the brain that deals with happiness and pleasure, including sexual desire.
Scentuelle became available in limited markets in 2005 and over 250,000 units were sold. It was featured on the Rachel Ray Show in 2008 but the breakthrough technology has remained relatively low key.
The enormous potential of the patch technology caught the attention of Linda Ryan, Founder of the Sense of Smell Lab, however.
"The potential for this patch to help women deal with issues over libido is very promising," said Ryan. "Unlike drugs and chemical stimulants that upset the bodyâs delicate chemistry, the aroma patch works entirely through inhalation. This is particularly appealing to women who are increasingly concerned about taking more drugs."
Ryan developed the idea of a large-scale Global User Study to give women a feedback channel on their experience with the Scentuelle and the patch. The study hopes to include women from a diverse range of demographics, cultures and nationalities.
"There are two elements being studied," said Ryan. "The first is using olfaction as a viable way of enhancing emotion. The second is the efficacy of the non transdermal patch technology. Both aspects are equally important to our study."
Participants will be provided with a 30 day supply of patches, an email support program, website forum and short surveys throughout the study. "Innovation always works best when it's a collaborative effort." says Ryan. "It is the experience of the consumer and incorporating their feedback that proves the efficacy of a product, not marketing hype."
Ryan is confident that women will take full advantage of participating, in spite of the $10 registration fee the company is charging to offset the cost of shipping and handling.
"Participants will be making an enormous contribution and play a part in designing a product that could play an important role in health and wellness," claims Ryan. Additional studies on other aroma formulas, including weight management, smoking and stress reduction are also being considered.
To learn more on participating visit: [http://www.thesoslab.com/Global-user.asp]