Peachtree City, GA (PressExposure) May 04, 2009 -- May is National Sight-Saving: Ultraviolet Awareness Month. Visual Enhancements Inc, a leading low vision sight-saving solutions company, is expanding its eye health awareness outreach with the launch of Visual Enhancments.com. Exposure to UV rays can burn delicate eye tissues and raise the risk of developing cataracts and cancers of the eye. Visual Enhancements president suggests, "Wear the Right Sunglasses to increase eye safety. Sunglasses are a great fashion accessory, but their most important job is to protect your eyes from the sun's ultraviolet rays so when you purchase sunglasses, look for ones that block out 99 to 100 percent ofboth UV-A and UV-B-radiation. "
Visual Enhancements is expanding its low-vision products, services and vision education resources with launch of VisualEnhancements.com. The new website features expanded low vision aids content, vision health education and vision health resources. It incorporates bold colors and graphics, streaming media and completely new navigational tools.
The Visual Enhancements low vision reading aids site is a communications and service platform created to expand our customer service and product outreach, says Visual Enhancements founder, Mike Martenson. "When our visitors describe the low vision challenges they are facing; we find and design the best low vision reading solutions to meet their needs and budget."
"As baby boomers and their parents age, the need for quality low-vision solutions is expanding. We have over a decade's vision solutions experience and access to the perfect low vision magnifying and low vision reading aids to meet each group's vision needs for home, hobbies, school, work, TV and travel," notes Martenson.
Visual Impairments Sky Rocket
The number of Americans with eye disorders is increasing, and vision loss is fast becoming a major national health concern. By the year 2020, the number of people who are blind or have low vision is projected to increase substantially. Blindness or low vision affects 3.3 million Americans, age 40 and over. NEI forecasts this figure will reach 5.5 million by the year 2020.
Low vision is of particular concern to women. Of the two million people is USA diagnosed with vision low due to macular generation, 1.3 million are women.
Low vision is a visual impairment, not correctable by standard glasses, contact lenses, medicine, or surgery, that interferes with a person's ability to perform everyday activities. "Visual Enhancements provides quality low vision reading and lifestyle aids, returning visual independence, enabling customer to see what they have been missing," notes Martenson.
A person may have low vision as the result of an injury to the eye or one of a number of eye related conditions such as age-related macular degeneration (AMD), glaucoma and diabetic retinopathy. Some people are also born with low vision.
Visual Enhancements Web communications team, led by the award winning Visible Strategies Communications agency has been developing the new site over several months. "Visual Enhancements 3G site will support the company's multifaceted customer service and low vision aids mission," says Margaret Ross, President of Visible Strategies Communications. (www.visible-strategies.com)