Douglas, United Kingdom (PressExposure) April 08, 2014 -- Lucent Group, a UK-based land site assembly firm whose focus is in the delivery of strategic land for residential development, has rebranded and released a new state-of-the-art website. The new branding reflects the changes Lucent Group has made to illustrate its expertise in strategic land selection and active management of those land assets through the planning process, delivery and divestment.
Through the Lucent Strategic Land Fund (LSLF), Lucent identifies and raises acquisition capital from financial markets around the world for land investment in strategic land assets in high growth areas of the UK. The LSLF is a Luxembourg-domiciled open-ended Investment Company and a dedicated fund of the KMG SICAV-SIF.
Charles M. Flynn, CEO and Founder of Lucent Group, states, "The rebranding and launch of our new website is an important evolutionary step for our organisation. This transformation better reflects the value of our brand and the quality of experience, integrity and expertise we bring to land development in the UK through the Strategic Land Fund offering."
The website is dedicated to showcasing the latest, as well as historic, performance of the land fund portfolio through state-of-the-art technology, and it enables greater investor awareness in Lucent's approach by highlighting the intellectual capital and industry experience of Lucent's leadership.
Inherent to the website's overall redesign and rebranding strategy is improved site usability and navigation, in addition to providing investors and professional advisors who visit the site a deeper and richer understanding of Lucent's growing land investment portfolio and the specialist market knowledge that Lucent brings.
According to Director Rosamond Flynn, "The new website and branding came about through branding planning sessions between Lucent's executive leadership and board members."
"Everyone agreed we needed to develop our brand to foster greater market awareness of the Lucent opportunity and what we are accomplishing in the UK, especially in light of so much global economic strife," continues Director Flynn. "This rebranding was carefully and methodically planned out specifically to differentiate ourselves in what is a fairly young industry in the UK, to develop an interactive platform that highlights that Lucent is led by a new generation of leadership with a fresh vision marked by global thinking, credible due diligence, customisation of strategy and a certainty of execution to cultivate exceptional returns for our investors."
A new "Insights" section anchors the website's content to better inform investors and investment professionals. An illustrious panel of experts, including Bob Allies, Steve Collins, Richard Jones, Ben Mitchell, Andrew Screen and Stephen Sorrell, offer a broad spectrum of insights into the market and economy, the investment industry and government policy as it relates to land investment and land development in the UK.