Lucintel's Report Forecasts APAC to Witness Maximum Growth in Global Home Care Products Industry

Irving, TX (PressExposure) August 11, 2014 -- The global home care products industry manufactures and sells life improvement and home cleaning products such as dishwashing products, fabric care products, toilet care products, air freshener products, and other general-purpose cleaners. The industry is expected to offer good growth opportunities and reach approximately $146 billion in annual revenue over the next five years. Asia Pacific (APAC) is estimated to experience maximum growth during that period. High economic growth, increased domestic demand, and rising disposable income may boost the growth.

Lucintel, a leading global management consulting and market research firm, has conducted a competitive analysis on the key players in the global home care products manufacturing industry and presents its findings in "Top Five Global Home Care Products Manufacturing Companies: Performance, Strategies, and Competitive Analysis."

As a capital-intensive, consolidated industry, home care products players compete with each other to hold their respective places in the market. The industry has weathered many challenges in recent years. The key players' retail customers have introduced private label products, which are cheaper and gaining in popularity. That represents a big threat for the individual companies. The global economic slowdown and a sluggish recovery scenario are likely to create challenges for the companies over the next few years. The study encompasses the major factors driving the industry and how the top players can take advantage of these drivers. Home care product demand in emerging countries is forecast to experience strong growth, especially China, Russia, and India. These countries hold good business potential as the companies are vying for current and future market share in these nations.

The following top five global home care products manufacturing companies are profiled in Lucintel's report:

- Colgate-Palmolive Company
- Henkel AG & Co.
- Reckitt Benckiser Group
- Procter & Gamble Company
- Unilever

Within the industry, the top players constantly keep an eye on the global market. The use of aggressive marketing strategies, technological innovation, corporate diversification, brand development, quality improvement, expense control, internationalization, and expansion, combine to influence the consumers, extending the worldwide presence of these top players.

For a detailed table of contents and pricing information on this timely, insightful report, and other personal care reports contact Lucintel at +1-972-636-5056 or via email at Lucintel publishes Skin Care Industry Reports and Beauty Care Products Industry reports.

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Press Release Submitted On: August 11, 2014 at 4:31 am
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