Leslie, MI (PressExposure) May 16, 2011 -- 5000 waterless temporary tattoos were donated to Mothers Against Drunk Driving California (MADD-CA) by WaterlessTattoos.com, a branch of Crooks Advertising Alliance, Leslie, MI. The waterless tattoos carrying the Walk Like MADD logo were distributed during the Walk Like MADD events May 14 in Central Valley and the San Francisco Bay area,. The tattoos will also be distributed at the June 4th, 2011 event in Sacramento.
WaterlessTattoos.com and Crooks Advertising Alliance are proud to support MADD in its efforts to raise awareness of the tragic consequences of drinking and driving and the vital role parents play in efforts to combat underage drinking. According to MADD California State Development Officer Delia Soto, only 1 in 100 parents believe his or her child binge drinks. Teen alcohol use kills about 6,000 people each year, more than all illegal drugs combined, says Soto. Leading national surveys reveal that parents are the number one source that teens turn to for important information. Its vital that we raise awareness among parents so, at the very least, they can ensure their children have the information about the serious danger drinking and driving presents. Michael Crooks, owner of Crooks Advertising and a parent of a preteen and a teenager says a recent tragedy in his community fueled his desire to make the donation.
Several months back, 3 teen passengers in the vehicle of a teen drunk driver were killed, recalls Crooks. I believe parent awareness and involvement can go a long way to preventing alcohol-related teen deaths. We need to educate our kids and be vigilant. I encourage everyone to reach out to their local MADD chapter for the information their kids need and to find out how they can play an active role in preventing drunk driving tragedies.
Walk Like MADD is the signature fundraising event of MADD, the nation's premier organization working to stop drunk driving, support victims of this violent crime and prevent underage drinking. For more information contact http://www.maddcalifornia.org or http://www.madd.org to find a MADD chapter near you. Waterless Temporary Tattoos require no water to apply, eliminating the mess normally associated with temporary tattoo application. Waterless Tattoos.com is a branch of Crooks Advertising Alliance, (crooksadvertising.com) an internationally recognized advertising and promotional marketing creative strike-force based in Leslie, MI.