Alexandria, Australia (PressExposure) January 17, 2012 -- Building a brand for any small business is all about being highly focused on offering a memorable customer experience.
The vast majority of branding techniques focus on building visual appeal and recognition strength. However, Michael Neaylon, the founder of MCME, understands that a truly successful brand is one that is willing to continually change with the times. This type of metamorphic branding is the key to staying relevant in the eyes of customers within new markets.
To achieve this end, Neaylon offers intensive coaching, consulting and training programs that teach business owners, marketing, brand and event managers, executives and PR companies effective tactics for promoting the outward face of any brand.
The success of any business can be directly attributed to how well the management and executive staff within that business tackles branding issues. Michael's engaging training and speaking style makes it much easier for anyone to adopt more effective branding practices in popular training, coaching and consulting programs he holds regularly.
Valerie Khoo is quoted as saying "Michael Neaylon understands the power of story-telling in the world of business. His no-nonsense approach to creating an effective brand is a must for small businesses who want an edge over their competitors. Highly recommended." Ms Khoo is a small business commentator and the founder of the multi-award-winning Sydney Writer's Centre. While Siimon Reynolds, mentor to entrepreneurs says, "Developing a great brand can make you a fortune... Follow Michael's wise advice and grow the business of your dreams."
Visitors to the website will receive a free chapter from the book "True Brand Toolkit: How to Bring in Big Money for Your Small Business". Visitors are encouraged to subscribe to the free newsletter to access the first free chapter.
To learn more about how MCME can increase brand awareness in the eyes of any business clients, please visit http://www.mcme.com.au/