Reinach, Iran (PressExposure) January 16, 2012 -- BASEL, Switzerland - According to Mirio De Rosa, Marketing Director at MarketingStat, business analysts and strategic decision-makers are able to access only part of the strategic information their (often very expensive) data holds. This is in part because, unlike other professions such as accountants and statisticians, marketing personnel have not previously had a comprehensive software application tailored to their needs.
Marketing Manager for Excel (MM4XL) is a comprehensive analytical toolbox designed to supply marketers, business consultants, and academics with all the tools they need to improve strategic business decision-making. Fully functional trial copies of MM4XL can be downloaded from http://www.mm4xl.com.
MM4XL software can extract more strategic information from expensive market data, applying the well-documented methods and techniques of marketing and management science, as well as the latest analytical solutions. MM4XL embeds in Microsoft Excel to provide unparalleled graphical and analytical power for supporting critical business decisions and for monitoring ongoing activities.
The tools which make up the MM4XL software toolbox are organized in three main categories:
- Strategic management tools - They apply concepts from management science, and are useful when building models for better decision making.
- Business analysis tools - They apply methods from statistics, *translated* for managers. Among their many uses, these tools can assist in analyzing data such as those from survey studies.
- Charts and maps tools - They draw bivariate graphics useful when presenting data. These tools either fill functional gaps in MS Excel or add completely new functionalities.
Marketing Manager for Excel, MM4XL is a software product of MarketingStat GmbH, a privately held marketing consulting firm located in Reinach BL, Switzerland. Since 1998, the core principle behind MarketingStat's development of MM4XL software has been "to foster scientific business management - as opposed to pragmatic management - in order to help clients improve business performance."
MarketingStat has made MM4XL software easy to use. It can be run in five different languages: English, Spanish, French, German and Italian, and it includes detailed online help and example sheets that explain both the concepts behind each tool and how to use it.
Fully functional trial copies of MM4XL can be downloaded from http://www.mm4xl.com.
For more information about MM4XL software and MarketingStat, contact Jonas Selz, External Relations: email email@example.com or phone +41 61 401 6055.
MarketingStat's website is located at http://www.MarketingStat.com.