MORALFIBRE shortlisted for an international award

Ahmedabad, Gujarat India (PressExposure) November 04, 2008 -- MORALFIBRE brand stands for Clothing with a Conscience. They specialise in fabrics - cottons, silks, wool and blends including organic cotton, furnishings and Feel-Well-Fashions.

According to a recent Government survey conducted by Planning Commission, the Khadi industry that used to provide livelihood to over 850,000 people in India is in poor shape at present. There is deterioration in the variety of Khadi cloth as well

as in its quality. Spinners and weavers are not paid enough and they are losing their livelihood. MORALFIBRE is working with some of the very few well-run ‘Khadi’ producing organisations and work to ‘capacity – build’ them.

MORALFIBRE is set out to re-invent the old fabric making technology of hand spun hand woven fabric making and re- interpret its significance relevant to the twenty first century. By their non – government intervention, they create the new

generation of fabrics and take the industry to the next level. Today when the concerns about Global Warming and Climate Change are growing, MORALFIBRE is a unique way of fabric making, clean energy initiative. A purchase of MORALFIBRE

is a step towards creating a 'Carbon Neutral' and 'Zero Poverty World'.

Shailini Sheth Amin the founder of MORALFIBRE said, ‘The seeds of MORALFIBRE were planted in 2006. After living in England for over fifteen years, I moved back home to Ahmedabad, in Gujarat, India. I took the opportunity of some free time

to take a fresh look at a few of the organisations I was involved with in the past. The Khadi Shops set up by my late aunt, Smt Indumati Chamanlal, who was a freedom fighter and an ardent supporter of Mahatma Gandhi's 'Rachnatmak vikas

pravrutti'(action based programmes), was of particular interest. The first shop was started by her through the formation of a trust, in the 1930s.

Despite rapidly losing its reputation, I found that some consumers and designers, both in India and abroad, admire the hand-spun, hand-woven cloth for its rich texture, versatility and wearability. The fact that it is made with almost zero carbon

foot-print and is made instead by 'people's energy', makes this fabric unique.

With this vision we set up MORALFIBRE in 2007 to re-invent Khadi as the most environmentally friendly and socio-economically sustainable fabric and bring this technology to the next level. Our products are available across the globe through

our website We work in a wholesale market and mainly with designers and businesses.

To be short-listed for this award by the prestigious jury of Ethical Fashion Forum in our second year of work in itself is a great honour.’ The award ceremony is held in London on 13th Nov.

Josie Nicholson of Ethical Fashion Forum said, ‘Congratulations on your achievements- the judges were inspired by your work.’

About MORAL FIBRE - Environmentally Friendly Fabric & Furnishings

The making of MORAL FIBRE has two aspects to it. To develop environmentally friendly fabrics and clothing based on hand-spun, hand-woven techniques of fabric making and to make the process of fabric making socio–economically

sustainable. MORALFIBRE is set up to ‘promote and sell’ the MORALFIBRE label of fabrics, furnishings and clothing, locally and globally in home and health markets. It uses natural materials like cotton, silk and wool, to the highest

specifications and quality.

Contact Us:
1/26 Kalhaar Bunglows
Shilaj PO Bopal
Ahmadabad 380058
Tel: 9979854212

Press Release Source:|_Furnishings.html

Press Release Submitted On: November 04, 2008 at 7:20 am
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