Ahmedabad, Gujarat India (PressExposure) November 04, 2008 -- MORALFIBRE brand stands for Clothing with a Conscience. They specialise in fabrics - cottons, silks, wool and blends including organic cotton, furnishings and Feel-Well-Fashions.
According to a recent Government survey conducted by Planning Commission, the Khadi industry that used to provide livelihood to over 850,000 people in India is in poor shape at present. There is deterioration in the variety of Khadi cloth as well
as in its quality. Spinners and weavers are not paid enough and they are losing their livelihood. MORALFIBRE is working with some of the very few well-run âKhadiâ producing organisations and work to âcapacity â buildâ them.
MORALFIBRE is set out to re-invent the old fabric making technology of hand spun hand woven fabric making and re- interpret its significance relevant to the twenty first century. By their non â government intervention, they create the new
generation of fabrics and take the industry to the next level. Today when the concerns about Global Warming and Climate Change are growing, MORALFIBRE is a unique way of fabric making, clean energy initiative. A purchase of MORALFIBRE
is a step towards creating a 'Carbon Neutral' and 'Zero Poverty World'.
Shailini Sheth Amin the founder of MORALFIBRE said, âThe seeds of MORALFIBRE were planted in 2006. After living in England for over fifteen years, I moved back home to Ahmedabad, in Gujarat, India. I took the opportunity of some free time
to take a fresh look at a few of the organisations I was involved with in the past. The Khadi Shops set up by my late aunt, Smt Indumati Chamanlal, who was a freedom fighter and an ardent supporter of Mahatma Gandhi's 'Rachnatmak vikas
pravrutti'(action based programmes), was of particular interest. The first shop was started by her through the formation of a trust, in the 1930s.
Despite rapidly losing its reputation, I found that some consumers and designers, both in India and abroad, admire the hand-spun, hand-woven cloth for its rich texture, versatility and wearability. The fact that it is made with almost zero carbon
foot-print and is made instead by 'people's energy', makes this fabric unique.
With this vision we set up MORALFIBRE in 2007 to re-invent Khadi as the most environmentally friendly and socio-economically sustainable fabric and bring this technology to the next level. Our products are available across the globe through
our website http://www.moralfibre-fabrics.com. We work in a wholesale market and mainly with designers and businesses.
To be short-listed for this award by the prestigious jury of Ethical Fashion Forum in our second year of work in itself is a great honour.â The award ceremony is held in London on 13th Nov.
Josie Nicholson of Ethical Fashion Forum said, âCongratulations on your achievements- the judges were inspired by your work.â