Mahindra Launches India's Most Affordable 4-Wheeler Compact Cab - GIO

Indore, M.p. India (PressExposure) February 14, 2011 -- Priced at Rs. 1.95 lakh (ex showroom Bihar, BS3)

• Set to redefine last mile public transportation across India, with driver + 6 seating configuration.
• Competitively priced at Rs 1.95 lac (Ex-Showroom Bihar, BS3) & 30 kmpl fuel efficiency 27% higher earning as compared to 3-wheelers
• Equipped with modern styling, car like comfort and safety features

Mahindra & Mahindra Ltd., a part of the US $7.1 billion Mahindra Group, today announced the launch of the Gio Compact Cab, its next generation passenger cab, in Patna.

India's most affordable 4-wheeler Cab has been developed to change the face of intra-city stage and contract carriage travel in India. Equipped with modern & trendy looks, style, design, technology and offering carlike comfort, the Gio Compact Cab is competitively priced at Rs. 1.95 lac (Ex-Showroom Bihar, BS3).

The Gio Compact Cab brings all the advantages of a 4-wheeler within reach of the 3-wheeler customer. With the tagline 'Jiyo Nain Andaaz Main', the Gio Compact Cab offers the status, comfort and safety of a 4-Wheeler with 27% higher earnings than 3-Wheelers.

A product which will roll out of Mahindra's plant at Haridwar, the Gio Compact Cab comes with features and build quality otherwise unseen amongst vehicles in the same price category in India. It is the only 4-Wheeler vehicle which can accommodate six passengers other than the driver (D+6). With a 30 kilometre per litre mileage (under standard conditions) plus more passengers per trip, the Gio Compact Cab offers consumers more trips resulting in 27% higher returns than 3-Wheelers. In addition to the trendy styling of the vehicle, the appeal and interiors of the compact cab are a benchmark within the industry.

Speaking on the launch of the Gio Compact Cab, Mr. Vivek Nayer, Senior Vice President, Marketing, Mahindra & Mahindra Ltd., said, "In keeping with our endeavour of offering first of its kind innovative products, we have launched the Gio Compact Cab today. Its development is a result of extensive consumer insight and market study to understand the latent and expressed need gaps of the customer. It is an ideal vehicle for travel intra-city in the stage and contract carriage segment and I am confident that it would be nothing less than a Game Changer for last mile public transportation in times to come."

Mr Nayer further added," The Gio Compact Cab will not only change the way people look at urban-rural connectivity, but will also redefine specific use in areas like the school children movement segment within tier 2 and tier 3 towns of India. In addition, other segments which will find our vehicle extremely useful include large campuses, resorts and factories that have transportation requirements within their own premises. The Gio Compact Cab has undergone rigorous test runs and has been validated on all requisite parameters and is supported by Mahindra's service network, which is one of the largest and spread across the country'.

For further information, please contact:
Atul Malikram

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Press Release Submitted On: February 14, 2011 at 8:29 am
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