Indore , India (PressExposure) November 01, 2010 -- Mahindra's Farm Equipment Sector signs an MoU with Banaras Hindu University
Synopsis:
- M&M and Banaras Hindu University entered into an MoU for facilitating Innovative Farming Technology development & dissemination
- Mahindra will provide Mahindra Samriddhi grant of 10 Lakh per year to BHU
- This initiative is a move towards achieving the vision of FarmTech Prosperity
Mahindra & Mahindra Ltd. (M&M), the market leader in the Indian tractor industry, and Banaras Hindu University (BHU), Varanasi, have entered into a memorandum of understanding (MoU), for facilitating Innovative Farming Technology development & dissemination.
Under the aegis of the agreement, M&M will provide Mahindra Samriddhi Grant of Rs.10 Lakh per year to BHU. The grant will be provided for scientist & Post Graduate students to undertake research such as seed technology, soil and water conservation, farm mechanization etc. related to crops like Rice, Sugarcane, Potato, Cotton, Soybean, Wheat, Corn and Pulses etc. Further, M&M will provide placement opportunities to participating students. The undergraduate students will be given a stipend during Experiential Learning Programme for Innovative Farming Technology dissemination.
"The Farm Equipment Sector has expanded its business vision to move beyond tractors, to the larger arena of facilitating productivity improvement in Indian agriculture. This MoU initiative aims to nurture budding agricultural talent and provide education in innovative farming technologies, thus reflecting M&M's commitment to agri-prosperity. M&M will sponsor and work in coordination with Banaras Hindu University in pilot projects for Soil & Water Conservation, End to End Crop Specific Mechanization Solutions and Synergy Between "Engineering" & "Agronomy" " said Mr. Sanjeev Goyle, Sr. Vice President, Marketing & AppliTrac, Farm Equipment Sector, Mahindra & Mahindra Ltd.
BHU will extend participation of Subject Matter Specialists (SMS) for dissemination of Innovative Farming Technology through Mahindra Samriddhi. In addition, BHU, through a team of crop experts, will also train M&M and its channel partners' executives to enhance competency on predominant Kharif and Rabi crops.
Mahindra Samriddhi
Mahindra Samriddhi aims to increase agricultural productivity through innovative farming technology, thereby enhancing rural prosperity. The focus is on going beyond tractors to deliver agri-services to the farming community which will ultimately lead to a better quality of life. A unique initiative in the tractor industry, Mahindra Samriddhi Centres truly represent Mahindra's customer-centric business approach which leverages innovative solutions to address farmer requirements.
As part of this initiative, 96 Mahindra dealerships across India have been transformed into Samriddhi Centres, offering the farmer easy access to technological know-how, hybrid seeds, soil and irrigation water testing facilities, demo farms, finance and insurance, internet updates and sales and servicing of tractors and tractor implements.
Mahindra Samriddhi centers provide farmers with the following services:
Soil and irrigation water testing facilities
Technology Interface through the internet
Productivity demo farms
Agri counseling facilities
One stop finance & Insurance products
Sale of second hand tractors
Seeds & Crop care products
For further enquiries, please contact:
Atul Malikram
9827092823