Mumbai, India (PressExposure) September 10, 2009 -- Mahindra Two Wheelers, the two wheeler arm of the US $ 6.3 billion Mahindra Group, today unveiled two new Power Scooters - the Mahindra Rodeo and the Mahindra Duro. With their contemporary styling and attractive features, these Power Scooters come packed with a host of features which make riding them a sheer pleasure.
Both scooters are competitively priced with the Mahindra Rodeo available for Rs. 41,299 (ex-showroom Pune) and the Mahindra Duro available for Rs. 38,299 (ex-showroom Pune).
"This launch is a validation of the commitment we made last year to establish a robust, end-to-end global two wheeler business with a presence across segments. With their international appeal and powerful performance, the Rodeo and the Duro are world class scooters and will extend the Mahindra DNA of 'tough & rugged' style to a whole new consumer segment," said Mr. Anand Mahindra, Vice Chairman and Managing Director, Mahindra Group.
"With the introduction of the Rodeo and the Duro, we have created a new market segment for Power Scooters in India. Both models offer the comfort and convenience of a scooter coupled with the thrill and power of a motorcycle. Mahindra's strong R&D capabilities and stringent quality control measures, coupled with technological inputs from Taiwan's Sanyang Industry Company Limited (SYM) and design expertise from the Italy based Engines Engineering, have resulted in a perfect blend of style and power," said Mr. Anoop Mathur, President, Two Wheeler Sector, Mahindra & Mahindra Ltd.
Conquer the Wild West with the Mahindra Rodeo! -
The perfect choice for the young urban male, the Mahindra Rodeo is a high performance, feature-packed scooter with a distinctly macho demeanour.
A robust 125 cc engine offers 8.0 bhp of power, making it one of the most powerful vehicles in its class. Excellent pick up and smooth acceleration ensures agility even in dense traffic and low maintenance costs.
Telescopic suspension ensures you can ride the Rodeo in comfort on the roughest of roads, while specially designed brakes allow smooth and effective braking for a safe ride. A bigger 7AH battery permits easy starting and implies less maintenance.
A colour changing digital console incorporates various car like features including a trip meter, clock, tachometer, digital speedometer and odometer, allowing the rider to see important data at a mere glance. Horn rimmed headlights add to the vehicle's stylish appearance, while ensuring greater visibility. A USB port cum mobile charger keeps you entertained and connected even on the move. The mirror is adjustable and non-breakable and moves inward in case of impact, resulting in almost no breakage. A unique 'side stand buzzer' reminds the rider that the side stand is still on, avoiding any imbalance or undue damage to the vehicle.
The Mahindra Rodeo offers the ultimate in comfort, convenience and safety. A specially designed petrol tank inlet in front allows the driver to refuel without having to alight from the scooter. This peppy two wheeler also boasts of the largest illuminated storage space in its category, which allows you to even store food and perishable items as the petrol tank is not located inside.
Ergonomically designed seats ensure a comfortable journey for both the driver and the pillion rider. A 4-in-1 key system starts the engine, operates the fuel lock, handle lock and a magnetic shutter which provides additional safety against theft.
This testosterone packed two wheeler sports aerodynamic, sleek contours with attractive body graphics and is available in seven sophisticated shades usually found on high end sedans - Fiery Black, Forest Green, Cappuccino Brown, Blazing Red, Golden Beige, Majestic Maroon and Deep Ocean Blue.
Mahindra Duro - A 'Made for Everyone' Scooter -
With its stylish good looks and powerful 125 cc engine, the Mahindra Duro not only caters to the transportation needs of the entire family but is also the best value for money product in its category as it provides the customer with the highest value per unit of engine cc.
In addition, this nifty two wheeler boasts of the most powerful battery in the segment, ensuring longer working of key electricals. Wide brakes ensure effective braking making the Duro a safe scooter.
The Duro also has the largest fuel tank in the scooter segment, the widest wheelbase for better stability and a generous storage space to carry your world with you.
The Mahindra Duro is available in a choice of six elegant shades - Fiery Black, Pearl White, Cappuccino Brown, Mystique Grey, Majestic Maroon and Golden Beige. The vehicle's striking contours are complemented by stylish body graphics and a sleek and sporty centre console.
This ergonomically designed scooter incorporates a wider seat and better legroom for maximum comfort and good ground clearance to help the rider tackle rough roads.
Mahindra Flyte - Style icon of the Youth -
In 2009, Mahindra kick-started its two-wheeler foray with the introduction of the Flyte as its first product offering across India. With its innovative features backed with power-packed performance and contemporary styling, Flyte is an ideal product offering for its target audience - the Youth.
Flyte is powered with a 125 cc engine and boasts of cool features like Front fuelling, 4-in-1 key, largest storage space and telescopic suspension to make it a comfortable, convenient and smooth ride. To add to this, body coloured impact resistant mirrors and vibrant colours for its TG add to the products overall appeal.
The response to the product has been extremely encouraging and is expected to multiply manifolds during the upcoming festive season.
The Mahindra Flyte is available in a choice of five elegant colour options - Red Oomph, Black Mystique, Jade Charisma, Lavender Groove and Silver Flash.
A robust, end-to-end two wheeler business -
Mahindra Two Wheelers will design and market a range of scooters, value engineered motorcycles and high-end motorcycles for the Indian and global markets, helping it establish a robust, end-to-end two-wheeler business in every segment of the industry.
Within the overall two-wheeler strategy, scooters form M&M's entry point into the Indian market and will be an important part of the company's overall two-wheeler product portfolio. There are several macro environmental trends which make the scooter market especially attractive to Mahindra. These include a younger, more affluent customer base with a significant number of empowered women and increased scooter demand in tier-2 cities and small towns. M&M is strongly positioned to cater to this demand, given the company's significant presence and brand equity in these markets.
The strong in-house design and development competencies provided by Mahindra Engineering Services (MES), the Italy-based design house, Engines Engineering and Taiwan's Sanyang Industry Company Limited (SYM), coupled with M&M's R&D strengths will help the company assume a significant position in the rapidly growing Indian and global two-wheeler market.
With this launch, Mahindra Two Wheelers now has three products as part of its scooter portfolio - the Mahindra Rodeo, the Mahindra Duro and the Mahindra Flyte that was introduced earlier.