Lutz, FL (PressExposure) January 08, 2010 -- According to the Small Business Administration, over 50% of all businesses fail within the first five years. Some of the most common reasons why most businesses fail are: not knowing how to market themselves, and not knowing how to make maximum money out of the customers they do have.
Craig Garber, from kingofcopy.com, has devised a little-known yet very practical marketing system, that lets you avoid these common and costly mistakes. The strategies that make up his system are revealed inside his new book, "How To Make Maximum Money With Minimum Customers: 21 Proven Direct-Marketing Strategies Anyone Can Use." In clear and no-nonsense language, the book reveals:
â¢ How to stop exchanging time for money - No matter how much you charge, trading time for money means your income will always be limited. Garber shows you how to leverage your time by using simple marketing systems that do all the selling for you. Numerous examples also show you how to create additional streams of income from your current business, all at very high profit margins.
â¢ How to make maximum money with minimum customers - "Most business-owners spend way too much time chasing down new customers. They neglect the 'acres of diamonds' they already have in their own back yard," says Garber, a publisher and lead generation marketing specialist. He shows you, step-by-step, exactly how he made $578,463.44 in one year, with a very small list of customers and without spending even one thin dime on advertising -- and all at 90% profit.
â¢ How to use the Internet to make money - There is so much hype out there on this subject, and the allure of easy money is very compelling. But Garber says, "Making money online isn't easy, not by a long-shot. However, once you know the right way to use e-mail to communicate with your customers and members of your list, it immediately positions you head and shoulders above your competition. It also lets you charge top-dollar and sell much more." Garber gives you dozens of examples of the kinds of e-mails that work most effectively, along with strategies that make your website more of a money-magnet for your particular business, inside his new manual.
Unfortunately, people learn the hard way the old adage 'Do what you like and the money will come,' simply isn't true when it comes to running a business. Plenty of enthusiastic entrepreneurs fail because they don't have the basic marketing skills needed, to attract a steady stream of pre-qualified clients. And, they have no idea how to get their existing customers to buy from them, over and over.
Garber says, "Look, starting and running a business isn't easy. Especially in today's climate where even well established companies are feeling the pinch. But when you know precisely how to leverage your time and your business relationships, even a small handful of customers and clients will most definitely support you in a very nice lifestyle." The information and examples inside Garber's new book are presented in a very simple and straightforward manner, and they are easy to apply to any kind of business, regardless of where you're located, and whether you're doing business online or offline. Thousands of entrepreneurs have already made money using them.