Kings Meadow, United Kingdom (PressExposure) October 06, 2008 -- M&S Money reports that the popularity of destinations outside the Eurozone is growing among British tourists, with Turkey emerging as a top holiday hotspot for 2008.
Foreign currency expert M&S Money has seen a 53% year-on-year increase in sales of Turkish Lira. The Turkish Lira has proved to be the second most popular 'exotic currency'* in 2008, only being beaten to the top spot by the Australian Dollar.
According to the Turkish Ministry of Culture and Tourism, the number of Brits visiting Turkey ranks third, only behind travelers from Germany and Russia. Around 1.9 million British tourists visited the country in 2007 and bookings for Turkish resorts are up 20% this year according to the ABTA website.
Currency sales have received an additional boost over the past few weeks, as millions of Brits headed abroad to make the most of the last Bank Holiday weekend of the summer.
Fraser Millar, M&S Head of Travel Services, said: "The huge increase in sales of Turkish currency is not surprising, with the relative power of the euro against the pound meaning Brits are getting more for their money by opting for destinations like Turkey. This trend is confirmed by the fact that there has also been a large increase in sales of Egyptian currency this year."
However, travellers heading to Turkey are being warned that they should make sure that they have travel insurance. According to the Foreign and Commonwealth Office, Turkey is in the top 15 countries where British nationals required the most consular assistance between 1 April 2006 and 31 March 2007. During this period, 157 British passports were lost in Turkey and there were 137 hospitalizations involving British citizens.
Notes to Editors * Exotic Currencies are defined as all currencies except US Dollar and Euro.