Bangalore, India (PressExposure) October 25, 2012 -- Manhattan Pizza ( http://www.manhattanpizza.com )a U.S.A based restaurant group, with expertise in making gourmet pizzas plans its strategy to enter the Indian market. Manhattan Pizza is well-known for its award winning New York Style preparation of Pizzas and their entry into the lucrative Indian market seems opportune as the Indian audience has now matured to the authentic taste of Pizza.
In July of 2009 and 2011 Manhattan Pizza was voted as the best pizza by readers of the Washingtonian Magazine. This is an honour bestowed to only the finest dining establishments in the Washington DC area.Along with serving delectable NY Pizza,Manhattan also offer Subs, Salads, Sandwiches, Calzones, Souvlaki, Gyros and Pastas making the menu both extensive and scrumptious. When one enters a Manhattan Pizzeria they experience a little bit of Italy, a wee bit of Greece and Americana in the comfort of their own neighbourhood.
The Azar brothersstarted operations in 1997 and with several years of prior restaurant experience developed Manhattan Pizza into a neighbourhood "fast casual" pizzeria that is second to none. Ever since its start Manhattan Pizza's loyal customer base has grown exponentially. Manhattan has been serving delectable New York style pizza by combining the freshest, highest quality ingredients with authentic original Italian and Greek recipes for over a decade. The dÃ©cor of the outlets are New York themed with wooden floors and a cosy ambience and sounds which currently is lacking in the Indian market where all the chains have a similar look and feel.
Jack Azar, Founder & CEO of Manhattan Pizza is eager to step into the Indian market and is confident of great response, "We don't feel like a monotonous Pizza chain and eating a pie at Manhattan is an experience around which memories are made, we are not just another Pizza joint, we are your friendly neighbourhood pizzeria where the food is always fresh and hot and the serving staff are always warm and jovial."
P.K. Goriparthi, Executive Director & Head of International Expansion for Manhattan Pizza had the following to say after completing an exhaustive tour across India in August 2012. "The timing looks optimum and the market still remains an open ball park even with the head start a few chains might have had. Wereceived very nice response already and see a lot of scope to grow not only in the tier I cities but also in tier II cities. I am optimistic and excited to bring Manhattan Pizza to India."
Commenting on the Association, Mr Amit Nahar, CEO Sparkleminds said, 'India is evolving, the fast food market is evolvingand opportunities are ample. The Indian fast food market has been witnessing significant growth on the back of positive development and presence of massive investments. The growing westernization of the Indian culture is the major driving force for a pizza market's growth. Also the increase in disposable income, the number of people dining out has increased. Low penetration of pizza consumption is an opportunity for the market players to grow.Existing players have already educated the audiences and there is a tremendous market for an upgraded pizza experience. The organized pizza market is growing at robust pace of 27% Y.O.Y and is expected to hit the 35 billion INR mark by 2015. Currently over 250,000 pizza are being delivered daily, these are exciting times. We look forward to working closely with Manhattan in helping them get to over 100 franchises across India in the next 3 years.'
Sparkleminds is a India Head Quartered integrated franchise development company with more than a decade of international franchise consulting experience. Since 1998 it has consulted and assisted companies like Rajdhani, Juice Lounge, Barista, Castrol Bike Zone, Pizza Corner, ICI Dulux Paints, Stori, Presto, AutoVega, Mr& Mrs Idly, Veta, Hughes, US Dollar Store, Maple Bear, Moti Mahal, BG Cleaning Systems, Liyans Commerce Pvt Ltd, Coffee Day, Lakme, Kwality Walls Swirls, and many more. Sparkleminds at its other portal division, FranchiseBazar.com helps entrepreneurs find, choose and start a new franchise based on their skills and the resources they want to deploy. Sparkleminds are the most preferred Franchise Consultants In India for companies world over who need assistance on entering the indian market through the franchise model and are seeking India Master , Regional & Unit franchisee recruitment services. It is a complete franchise solutions company offering a large bouquet of franchise services to companies seeking expansion using the franchise route.