Wickenburg, AZ (PressExposure) March 13, 2009 -- March is "Small Press Month," and for a local Wickenburg small publisher, this is a perfect time for announcements about upcoming events.
Moonlight Mesa Associates, a small publishing company in Wickenburg now entering its fourth year of business, is moving into a new level of publishing. Having been a private publisher for several years, Moonlight Mesa Associates is gearing up to go "public." In this case, according to owner Becky Coffield, the company is preparing to begin publishing Westerns (as in cowboy up type westerns) both fiction and nonfiction sometime this fall.
Moonlight Mesa Associates will be officially starting its new operations later this year and will begin accepting publications at that time. Coffield plans on launching the new operation with a yearly short story contest (Western stories only). Details regarding the contest will soon be forthcoming.
To date, Moonlight Mesa has published 5 books, ranging from award-winning suspense to the popular One Pot Galley Gourmet. The company's latest release, Death in the Desert, is a suspense set in Arizona (including the Wickenburg area) that deals with the river of narcotics and terrorists crossing the Arizona/Mexico border. Pre-publication copies sold well, and response to the book has been highly favorable.
According to Coffield, the company has gone from using online and offset printing to using digital printing offered by Lightning Source. This change enables Moonlight Mesa's publications to be distributed by Ingram, the world's largest book distributor.
"I'm excited about this new direction," Coffield said. "My goal is to become the foremost publisher of Western literature. There's a small but dedicated audience for these types of books. I think more people are hungering for books that show clear, honest western values. Look at Zane Grey, Louis L'Amour, Larry McMurty. Their books will live forever because they're exciting, gritty and filled with people and events that are inspiring and memorable. The Western is needed now more than ever to bring some sense of honesty and integrity back. Maybe it was the simple life that's so appealing. There was just good and bad, and not all this muddling up of values."