Modena, Italy (PressExposure) March 22, 2009 -- After precise events like the Chinese phenomenon and the dollar devaluation the competition in the global market has become much fiercer and so Italian companies are developing those qualities that make them stronger than the other international competitors, maintaining an optimistic vision of the future.
These important Italian firms are focusing their attentions on creativity, styling, experimentation, quality and service. In this case the word âqualityâ means durability, certified products, attention to sustainability and, first of all, customized solutions. Many Italian companies are in this way getting many important results in the national and international territory. They are the representatives of an elegant and original style more and more oriented to the contemporary design, satisfying the decorating needs of a large range of up middle class customers. Abroad all these company succeed in winning the international competition thanks to the key-concept âMade in Italyâ that is still synonym of quality, fancy and distinction.
Elegance and attention to details have always been at the basis of the strength of the Italian style thanks to a special mix between creativity and selected materials. It is a successful union between planning and productivity that aims at defending its uniqueness. The term âdesignâ is now very often connected to the expression âMade in Italyâ: both these two concepts have always offered an added quality value to objects and furniture. Each architectural work, in fact, is an attestation of the heterogeneity of the Italian style with its innovations and experimentation that have made it famous and recognizable through its creations and its big masters. An important example of this Italian entrepreneurial strength can be perfectly represented by Marchi Contract that is one of the leading Italian firms operating all over the world in the field of the specialized interior design for receptive and collective areas.
In 1999, the company began to develop its presence in the international market and in 2001 a commercial branch was opened in Havana (Cuba) in order to serve the whole market of Latin America. Thanks to the appreciation received by its customized hotel furniture design , in 2005, Marchi Contract opened another commercial branch on the emerging market in Dubai in order to cover the whole middle-east area.
Nowadays, this prestigious Italian firm is specializing in the creation of restaurant contemporary architecture design solutions. So, it is evident that design shouldn't be considered as a theoretical plan any more: it has now become something very real that contributes in developing places and, simultaneously, people quality of life. Nowadays this term is characterised by richer and wider meanings that unify style and utility, aesthetics and industry, creativity and functionality.