MarketSimplified Powers Kotak Securities' New 'Mobile Stock Trader'

Chennai, Tamilnadu India (PressExposure) February 21, 2011 -- Press release for immediate publication

MarketSimplified Inc., the leading mobile strategy partner to brokerages and financial services companies, announced today that Kotak Securities has launched the 'Mobile Stock Trader'-a one of its kind mobile trading application developed by MarketSimplified. This application can be downloaded by customers and non-customers and gain access to the market ON THE MOVE. Some of the key features include Live streaming of quotes, customized watchlist, placing trade, viewing intraday charts, checking available margins and tracking the portfolio performance. The application launched is compatible with Blackberry and Java based phones. Both Android and iOS among others are likely to be added soon.

Commenting on the launch, Venkat Rangan, Co- Founder & CEO, MarketSimplified, said,"Post SEBI's nod for mobile trading last year, Indian market has been witness to a number of brokerages launching and exploring mobile trading services. Kotak Securities' Mobile Stock Trader is possibly the only true blue native application as of now and redefines the possibilities in mobile trading applications and raises the bar of customer experience and acceptance to a new level of functionalities and usage. The launch also reinforces Kotak Securities positioning of being a path-breaker and innovator in the capital markets space. We are thrilled to partner them and bring to fruition their vision of empowering people with actionable market information on the move."

Commenting on the platform and rollout of mobile trading and monitoring services, B Gopkumar, Head - Broking, Kotak Securities, said,"Mobile Stock Trader is our newest tool to enable and empower those who trade with us and in line with our focus on providing customers the best interface tools to trade effortlessly. Being a native application resident on the handset, it seamlessly renders real time quotes and various other features thus providing the most user friendly experience unlike a traditional web based (WAP)application. It replicates the experience of actual trading on mobile with live streaming data. We also have a guest version for prospective clients who can make virtual watchlists and portfolio."

About MarketSimplified: MarketSimplified (http://www.marketsimplified.com) is the only true blue financial services mobile platform that develops native applications out of India and is conquering major markets worldwide. It's positioned to redefine financial transactions on mobile, starting with trading in India and elsewhere. Mobile trading is a key growth area in the financial services industry and MarketSimplified decided to take a leadership position through an innovative, multi-platform compatible mobility solution with the best user experience one can expect on a mobile device. It currently powers 6 top US brokerages . They are already developing for 3 of the top 6 brokerages in India. Their presence is across the US, Middle East, India, Singapore and soon to be covering Europe and South America. Market Simplified is a subsidiary of INXS Technologies based in Chennai.

About Kotak Securities : (http://www.kotaksecurities.com)

Kotak Securities Limited is a subsidiary of Kotak Mahindra Bank Limited and is the stock broking arm of the Kotak Mahindra Group. It is one of the India's leading stock broking houses. Awarded The Best Broker in India by FinanceAsia for 2009 and 2010; it is one of the leading distributors of Initial Public Offers (IPO). Kotak Securities has been a distributor for some of the most successful issues in the country. It offers a wide range of financial products for its investors. Kotak Securities, has 1113 outlets in around 400 cities, servicing over 5,00,000 customers.

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Press Release Submitted On: February 21, 2011 at 6:21 am
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