Boston, MA (PressExposure) March 18, 2009 -- The number of people turning to the internet for everything from search to commerce to communication officially crossed the 1 billion mark in 2008. As marketing asserts its presence online, so are loyalties shifting from traditional media to digital, with the latter offering more promise for businesses.
Cosmos Creatives, one of Bostonâs leading online web solutions providers believes companies should focus their budgets and extend their marketing strategies to the internet. Senior Online Marketing Consultant with the group, Andrew Miller explains, âWhile online SEO solutions are still popular, email marketing, internet directories and local business searches are finding acceptance as effective alternatives to offline media.â
The online SEO services providers should know; they have effectively spearheaded a number of unique marketing campaigns and are recommended for their thorough interpretation of internet marketing analytics.
It is understandable for business owners to be cautious about ad expenditures in the current economic scenario, more so when they are directed towards traditional media. Nevertheless, market analysts have predicted a 12 percent rise in digital ad spending causing a redistribution of corporate budgets.
Andrew reveals, âA logistics service provider recently requested our services for some marketing and search engine optimization work. They requested that we focus our efforts more on social media applications and social bookmarking tactics targeting the local markets. We were not only impressed with their interest in the latest online marketing trends but also learnt that their print and direct mail campaigns were costing their marketing finances a lot. Furthermore, they were finding it difficult to measure and review their marketing efforts- an issue that can be remedied when performed online.â
Metrics, statistics and measurable data are just some of the elements considered vital to maintain and follow closely for any business with an eye on growth and expansion. Marketing professionals widely recommend capturing the local markets before moving on to an international clientele as it could be imperative for organized growth. It would certainly be a smart move to consider this before chalking out your businessâ marketing budget- traditional as well as digital.
About Cosmos Creative Services: A premium online web solutions provider, Cosmos Creatives is a leading force in the website development and online marketing business. This Delaware-based company exclusively employs sophisticated technology and web concepts where emarketing, web, graphic design and web development are concerned. Establishing and maintaining high search engine rankings through innovative models is a particular forte of the Cosmos Creatives team.
About Andrew Miller: Andrew Miller has been the driving force behind the different online marketing ventures explored and implemented by Cosmos Creatives. A successful web marketing professional, Andrew turned his sights to new-age search engine marketing and has since formulated powerful search marketing and internet marketing strategies to great success.
For more details visit us at http://www.cosmoscreatives.com or contact them their office in Boston at Tel.: + 857- 453 7140