Boston , MA (PressExposure) January 13, 2011 -- Ed Hennessy, CEO for the Performance Marketing Group (PMG) - indicated that the breakthrough, Market Warfare book that he authored has been cited, as a reference vehicle in several Industry works including:
-QBD, which is James Patterson's distinguished compilation of Marketing books that represent "Lessons from the best Marketing books of all time."
-Jill Konrath's hot seller book "SNAP Selling," which cites Hennessy's innovative approaches to capturing prospect's attention and outpointing the competition - a clear example of Market Warfare in practice.
-Dean Hunt - one of the foremost authorities on Buzz/Viral Marketing outlining a case example, based on Hennessy's practical application of Market Warfare techniques at work in a Competitive Replacement Program in his award-winning, E-book titled "Eleven Marketing Mysteries."
-Venture On-Line - a premier financial consulting firm that has been tapped to help EDN magazine construct a series on "The Mind of the Entrepreneur" has leveraged Hennessy's Industry experience and available articles to support the program. The basis for the material has been derived from case examples highlighted in the Market Warfare book.
-AISI's GNOSIS - an Italian Market Intelligence Magazine - has referenced Hennessy's Market Warfare book to reinforce key points made in a major, Industry White Paper. The references are made to sections of the Market Warfare book that emphasize "when the place of confrontation is the Market, then it is essential to understand and apply Market Warfare fundamentals."
Hennessy indicates, "The Market Warfare book continues to find its way and clearly has been adopted on a worldwide basis. Given the range of reader commentaries and professional sources that are utilizing the Market Warfare innovative, approaches and techniques, the impact is beyond our expectation."
He also brings credit to the publisher - American Book Business Press by stating "The publisher turned a rough-cut manuscript into a Masterpiece."
The book is titled "Market Warfare: Leadership & Domination Over Competitors" and is available from Amazon, Borders, Barnes & Noble and other popular on-line outlets worldwide.
The Market Warfare book is a breakthrough book endorsed by Jay Conrad Levinson -the Father of Guerrilla Marketing and other Industry luminaries, with references from Donald Trump, Jack Welch, Tom Peters and other key figures - all designed to reinforce points made in this practical, how-to Marketing Guide.
Copyright 2011
Performance Marketing Group
Author: Edmond Hawkeye Hennessy
Title: Market Warfare: Leadership & Domination Over Competitors