London, United Kingdom (PressExposure) August 14, 2009 -- The marketing guides say every business needs one. But actually coming up with a Unique Selling Proposition for a small business is easier said than done. Just look at all the people trading on their commitment to quality and first class customer service. Itâs hardly unique. Or compelling.
Practical help is now at hand for small business owners and managers on Marketing Donut, a free, SME marketing resource thatâs been developed specially for SMEs.
On the siteâs branding pages, Marketing Donut marketing expert Amanda Walker outlines a simple ten step process to identifying a USP thatâs not only unique, itâs guaranteed to get customers buzzing when you incorporate it into your marketing efforts.
Even better, itâs a process that small business owners and managers can complete in house, without bringing in outside marketing consultants.
Backed by Royal Mail and Google, Marketing Donut specialises in practical, down to earth advice from experts who really know what theyâre talking about. Marketing Donut covers all aspects of small business sales and marketing, from developing a marketing strategy through to sales techniques and negotiation and.