London, Uk (PressExposure) October 10, 2009 -- A mobile phone app may not be your average small business ownerâs first thought when it comes to marketing ideas. But perhaps itâs time to think again, argues a new article on free small business marketing resource Marketing Donut.
âThe advent of smart phones like the Apple iPhone, Google G1, Nokia E71, BlackBerry Storm and Palm Pre give businesses the opportunity to engage in a new kind of mobile phone marketing, based around useful applications (also known as âappsâ),â says the article on Marketing Donut.
âThis is marketing that shuns heavy sales messages in favour of actually being helpful to customers while engaging them in what you do.â
The article includes suggestions for what is possible. A guitar store could launch a tuner. An accounting firm could launch a budget calculator. Or a hairdresser could create an app where you upload a photo and choose a new hairstyle.
âIt is really simple to create smart phone applications. All you need are some ideas on how you want to engage your customers, a modest budget and the help of a good technology partner who can help make your idea a reality.â
The article advises business interested to create a smartphone app start by asking themselves: What does your business do? What is your main trade? What do your customers want? What do they tell you they want from you that you donât currently offer? What budget could you spare and how would you let people know about the application to promote it? Backed by Royal Mail and Google, Marketing Donut is a free marketing resource thatâs been specially developed to help small business owners and managers deal with all aspects of sales and marketing. As well as free resources and advice, Marketing Donut has a discussion forum and networking tools so businesspeople can ask questions and connect with people who can help. The Marketing Donut is at http://www.marketingdonut.co.uk PressRelease Distribution By PressReleasePoint