London, United Kingdom (PressExposure) June 16, 2009 -- Stories abound about small businesses that have achieved great things using a low cost Pay-Per-Click advertising campaign. But success is not as easy as it first appears say the experts at Marketing Donut, a free marketing resource for small business.
Marketing Donut has just released eight top tips for small businesses wanting to get started with PPC advertising. The advice covers what you need to do to set up, as well as tips to make your campaign more effective.
Arguably one of the most important expert tips is to make sure you donât automatically link your ad to your websiteâs homepage.
âDirect your potential customer to a 'landing page' that is relevant to your advert, rather than taking them to your website homepage,â says Marketing Donut.
âMake it as easy as possible for someone to take the next step - whether that is a sale, a subscription or a sales enquiry. If you are selling a product for example, include a description, image, price, shipping costs and a 'click to buy' button. If a service, give details, an example, an indication of costs and a means to contact you straight away.â
Backed by Royal Mail and Google, Marketing Donut is packed with no-nonsense advice and resources on common marketing challenges, from developing a marketing strategy through to customer care and writing advertising copy.
The Marketing Donut is at http://www.marketingdonut.co.uk