London, United Kingdom (PressExposure) August 26, 2009 -- In a new article, the specialist SME marketing resource shares 10 simple things that SMEs can do to get more people through the door. Even better, many of them don't require a big financial investment.
Point people in the right direction. If your premises are a little off the beaten track, make sure you're well signposted.
Take direct action Give away flyers on a busy street, perhaps flagging up an incentive, such a special introductory offer.
Do a leaflet drop. Post leaflets through the letterboxes of potential customers nearby.
Create partnerships with other businesses. Make referrals and recommendations in return for those you receive from others.
Undergo a makeover. If your business looks attractive, more customers are likely to come through your door. Relaunch your business
If you decide to give your premises a makeover, be sure to stage a relaunch event, complete with special offers.
Use the exterior of your premises to its full potential. A shop window is the best space to market your products to passing customers.
Advertise your best deals outside your premises. Attention-grabbing slogans or images on a pavement board can be a highly effective way of getting more punters through the door.
Reward loyalty. Simple and reasonably cheap to introduce, a loyalty card is stamped each time a customer makes a purchase. When they have enough they get a free or discounted item.
Give out a free one. Give passers-by free access to your products. This could be anything from placing a samples board outside a shop to hosting a free open evening.