London, United Kingdom (PressExposure) May 08, 2009 -- Keeping your business afloat when your biggest customer jumps ship is not easy, but it can be done. New online marketing resource Marketing Donut provides free, expert advice and resources to help small business owners survive the loss of an important customer, as well as many other common business marketing challenges.
Backed by Google and Royal Mail, Marketing Donut is fast developing a loyal following among small business people for providing practical marketing advice backed up with resources that real people can use. For example, Marketing Donutâs marketing strategy section covers the big issues such as branding and distribution. But it also focuses on difficult but all-too-common issues like setting prices and how to avoid becoming too reliant on a single customer.
As many small business owners know, having a big, loyal customer is in many ways a good thing. But there is also a big risk associated with having all your eggs in one basket - particularly in uncertain economic times. The solution for small business owners is to manage the risk and ensure they have other options to call on when they need to.
Among the topics discussed are protecting your business and using your big customer as a springboard to develop your business further.
While every small business is different, Marketing Donut has a huge range of marketing resources to help small business owners analyse their situation and identify what they can do right now to ensure their small business is profitable in the medium and long term.
The Marketing Donut is at http://www.marketingdonut.co.uk