West Palm Beach, FL (PressExposure) April 14, 2008 -- McKerns Development, a West Palm Beach, Florida based strategic marketing, press and public relations firm, announces the new e-books, Winning at Business - Toolbox for Marketing and PR, and the companion workbook Winning at Business - Toolbox for Marketing and PR.
âMarketing your business should be both effective and cost effective, donât you think?â asks Leslie McKerns, owner of McKerns Development. âClients consistently report that advertising alone does not work for them; they are seeking better solutions for effectively marketing their businesses, such as how to know what to do and when, and how to gain access to the marketing and PR sources and resources that professional business strategists use.â
Authored by strategic PR, business and marketing expert, Leslie McKerns, the e-books take the user step by step â whether opening a new business, expanding a business, or preparing for retirement, transition or sale, all expected stages in the life cycle of a business. The companion workbook allows the recording of the answers to key questions and gives the exact web sources to implement the business marketing strategy.
With e-books, Winning at Business - Toolbox for Marketing and PR, and the companion workbook, a business owner or entrepreneur will have specific and effective marketing tactics to successfully promote a business, and without spending a fortune in advertising or staffing.
Following this knowledge on what to do to successfully grow a business, the user can decide to use the action plans and step by step guidelines, sources and resources in the book to do the marketing and PR themselves or oversee the process with employees or an outsourced PR and marketing consultant.
About the Books: A step-by-step system to use every season of the year. Everything an owner or entrepreneur needs for growing and promoting a firm is in these two new e-books, ready for secure and instant download--with the exact information, professional strategies and resources the pros use.
In Winning at Business-Toolbox Marketing and PR a business owner will learn:
â¢ The Top Five Marketing Mistakes and How to Avoid them â¢ 5 Top Things to Fix about Your Website â even if you know nothing about Website Design â¢ How to Tap into targeted Media Lists and top Contacts the PR pros use to reach the press--bringing you Thousands of Dollars in Publicity â¢ What to put in a Press Release and what Not to (the answers may surprise you!) â¢ How to Keep the Media from hitting the Delete button when your release hits their desk â¢ 50 Marketing Makeovers that will have you Leading the Race against your Competitors â¢ The Dynamic Payoff of Knowing the Marketing Cycle: What to send and when to send it â to reach your client in a buying mood â¢ 10 Sure Fire Wild Fire Revenue Building Strategies â¢ Essential Tools for Marketing, Publicity and Promotion â¢ How to Build a Knockout Brand â¢ Creating a Successful Business Exit Strategy â¢ Top strategic thinking for marketing your business or profession â¢ Everything you need to know about Building Sales and Revenue â¢ How to Hit the PR Jackpot and Get Your Name in the News
To Order the Books:
Safe, secure online ordering at: http://www.mckernsdevelopment.com