Las Vegas, Nevada (PressExposure) September 03, 2008 -- Martha Gutierrez went to school for accounting because of her passion for business and her desire to have a practical career as an accounting professional. She soon felt restricted by the one-dimensional approach accounting takes in viewing a business.
Later, she became an ActionCOACH Business Coach because she found looking at a business in totality to be an attractive proposition and saw a strong human aspect involved in helping fellow business owners succeed.
âAs an accountant, that human aspect gets lost in numbers; as a Business Coach it is at the very forefront,â she said. âI prefer to be an ActionCOACH- 100 percent!â
Gutierrez is motivated by the results she is able to achieve as a Business Coach for her clients.
âI absolutely enjoy working with other business owners, helping them reach their full potential,â she said.
ActionCOACH Business Coaches represent the number one business coaching firm in the world and use the companyâs proven systems, methods, tools and strategies in order to help small and medium sized businesses thrive and prosper. These coaches take a holistic look at their clientsâ businesses and help them run their business operations more profitably.
Founder and CEO of ActionCOACH Brad Sugars likens business coaching to sports coaching. Just as a sports coach motivates an athlete to stretch himself and reach his optimal level of performance, Business Coaches motivate and mentor business owners to tap their full potential and take them to the next level.
âAn accountantâs role is limited, whereas for a Business Coach, the sky is the limit,â she said.
Gutierrez cites an incident when she was able to help her client find out what his real goals in life were - something she would not have been able to do in the capacity of an accountant.
While Gutierrez brings a wealth of financial knowledge to her clients, there are areas where she had to develop her skills as an ActionCOACH.
âI had to develop selling skills; an area that most accountants do not work on,â she said.
Gutierrez feels that this new role in her life has helped her achieve not only her professional goals but also her personal goals.
âI feel much more confident about my own business as well, âshe said. âI can get results for my clients and the feeling of achievement is truly uplifting.â
Business coaching has changed the way Gutierrez looks at business and feels that soon every business owner will add the services of a third âAâ to their business.
âActionCOACH Business Coaches are becoming a force to reckon with in the big world of small business,â she said.
ActionCOACH is the worldâs number one business coaching firm, with more than 1,000 offices in 26 countries. To learn more, go to actioncoach.com.