Los Angeles, California (PressExposure) April 30, 2008 -- You can avail of all kinds of marketing tools through bulk printing. You can offer all the types of promotions you can ever think of. But one thing still remains to be the main consideration for most consumers. And it is your customer service skills.
A big slash in the price will definitely attract a whole lot of people to try you out. But if they come to you and they are not treated well, they surely would forget about the promo. Why will they care to buy from you no matter how big their savings would be? They would only do so with such willingness if they see that you are sincere and you treat them well.
So before you think about bulk printing, you might want to first hone your customer service skills. Here are some ways to get started.
1. Always deliver what you have promised.
This goes for all businesses. For example, if you have told your clients that you offer free technical assistance 24/7. They must be able to reach you every day and all throughout the day.
You can have a lapse one time or two times. But if you go beyond that, you will get complaints from irate customers. And that's the least thing that you want to happen. Also, if you have promised freebies and gifts, you must be ready with the supplies to be given out.
The idea here is that you should not promise what you can't commit to. You must be very careful with the words that you put on your ads. You can't be too boastful because it could backfire on you.
2. Reach out to your customers.
You have to make everything easy for your target market. If you are located far from where they are, do you think they will still take the hassles of going to you? They can just avail of the same services from companies nearby.
So you've got to do the reaching out part. Make use of tools like brochures and catalogs. Get their orders through mail. And don't forget to deliver them their goods on the promised date of delivery and in good condition.
3. Make your policies easy to understand.
The policies about return and exchange must be laid out from the start. You should be clear about such. And you also have to make those clear to your clients. This goes both in person to person transaction or those done through catalog orders.
Use simple words. And be concise. You have to be understood no matter who is reading your policies.
4. Be accessible.
Prove to your customers that you can be reached whenever a problem arises or there is something that they want to ask about. Aside from phone and fax numbers, provide email addresses or web pages. It is easier to use Internet these days. So your customers would appreciate if they can get in touch with you online.
You ad materials which were done through bulk printing would only be effective when matched with superb customer service skills. So start honing the expertise. And apply what you have learned on every client that will be lured to check you out.