Telford, PA (PressExposure) January 12, 2010 -- You have a lot of options to choose from in poster printing. From paper stocks, colored inks, dimensions, shapes, etc. - the list just goes on and on. However, if you boil down your major options, there are three major issues to deal with.
You have to deal with the color of your posters, their size and of course their quality. These three major issues will determine how your posters will look like, as well as their function and effectiveness. Let us try to work out how you can manage these issues effectively.
â¢ Color versus Black and White - First we have color. You get to pick if you want full color or go for the classic black and white deal. Basically you are looking at more expensive printing with full color, and of course cheaper prints when done in black and white or gray scale. If you need to save money in printing, black and white of course is your best option. Albeit with that, your posters will look a bit subdued.
However, if you want to really impress people or if you have a good full color picture in your design, then color posters is the logical choice. In my case, I will always recommend color posters versus black and white ones simply because they look better and deliver there messages more effectively. Therefore, if your budget can go for full color poster printing, you should always go for it.
â¢ Large versus Small posters - The size can be subject to debate. Large ones are great for getting that big impact on readers. Bigger ones are not only very eye catching because of their size, there are also quite impressive and awe inspiring. More people will be impressed by big size hence message delivery is always assured with large posters.
Smaller sizes on the other hand, can be considered as the more versatile option in getting your message to a wider audience. Since small ones can be printed more numerously, chances are good that you can flood several locations with your small posters. You can basically get more people to read your messages, gaining attention of a lot of people from a large area. If coverage is your priority then smaller size should be better.
â¢ Quantity or Quality - Finally we have the issue of quality prints versus low quality prints that are more numerous. While the ideal case would be for you to print the highest number of high quality ones you can, in reality, you might want to choose a balance between the two. You should print posters that are impressive enough to attract people, numerous enough to cover the areas you want, while they still should be cheap enough to match your budget.
If however you want to know what the best choice is, I would pick quantity over quality as the best bet, since it is important to spread the word to as many people as you can. So if I were to choose, I will just use good quality posters (not high or great quality ones) and print them as much as I can afford it. The more people you get to view your ad, the better success they will have.
Therefore, these are the major issues in poster printing and how they can be matched up according to your specific purpose. Consider all these issues so that you can always improve your posters for the better.