Greensboro, NC (PressExposure) March 21, 2012 -- As doctors, dentists, and healthcare practitioners know, the Internet has become a place where the public can research and post reviews about one's business and experiences that have occurred. We are living in the age of transparency. The days of "How Are We Doing?" locked customer support boxes, where responses could be privately addressed and hidden from the general patient population, or worse, ignored and buried in the bottom of a file cabinet, are over.
Doctors are now rated using the same systems as a restaurant or car dealership, a difficult dynamic at best. However, there are some things that can be done to help take control of what is being said and posted about you online.
It there is nothing but positive, glowing reviews about you. Congratulate yourself! Keep doing what you are doing and use this information to promote your business and bring in new patients. However, if there are negative reviews, then you should focus your attention on responding to these concerns and ask yourself why is this is happening to your practice.
As doctors see more and more patients every year; the time and resources they have to address what is being said about them on the Internet diminishes. One particular company is leading the effort to help doctors control their online reputations. Medical Justice (http://www.medicaljustice.com), and its revolutionary eMerit reputation management program has helped doctors regain control of their reputations in this era of social media and internet promotion.
eMerit emphasizes a "Monitor, Respond, and Promote" approach. The program can help build your practice and enhance your reputation on the Internet while keeping watch over mentions of your name within doctor rating sites and search engines. This in turn can strengthen the doctor-patient relationship and communications loop; resulting in stronger patient relations and optimal outcomes.
Online reviews are here to stay, and can have a dramatic affect to one's business and the ability to generate new patients. Medical Justice has come up with an innovative approach for doctors. In our opinion, this is a step in the right direction for physicians and dentists who wish to address their image online.
P.O. Box 49669
Greensboro, NC 27419