, (PressExposure) December 07, 2007 -- This award recognizes excellence among consumer magazines or newspapers that made the most impressive gains in readership, advertising revenues, market share and editorial quality. MediZineâs Healthy Living, the nationâs biggest healthcare magazine, was also recognized as a Finalist in this category.
Diabetes Focus was uniformly praised for its âvery attractive, well-designed package.â The judges were particularly impressed with the publicationâs âconsumer-accessible design and formatâ; ââ¦the most âconsumerâ look of the verticals,â judges noted.
Diabetes Focus uses celebrities on its covers and includes real-life stories to add to its popularity. The editorial mission of the magazine is to encourage, educate and impart the knowledge to readers that if they can make lifestyle changes, there is great hope for them to be able to lead a healthy life. The judges agreed that the magazine achieves its overall goal, calling it âa wonderful resource for patients.â Diabetes Focus is a very appealing âpick-me-upâ read,â commented one judge. âItâs no surprise that it has grown so successfully.â
âWhile our titles have won hundreds of awards for editorial excellence, this one is in some ways even more special because the vote came from our peers in the industry,â said Diane Umansky, VP Editorial Content Director, MediZine. âWe are truly honored.â
Diabetes Focus growth has been steady and significant, illustrated by its 2006 advertising revenue share of market which increased 37% from the past year. In 2005, total advertising revenues increased by 43%. In the last year, its pharma advertising revenue increased by an impressive 121%. The 2007 audited quarterly distribution for Diabetes Focus is 1.5 million, with a total quarterly audience of 7.5 million. It is displayed at the point-of-care on 21,000 pharmacy counters in 27 retail chains nationwide, making it a readily available pipeline to the estimated 21 million American diabetes sufferers. Press release distribution by PressReleasePoint(http://www.pressreleasepoint.com/) About MediZine LLC: MediZine, a Leader in Consumer Health Educational Marketing, reaches millions of health-conscious consumers annually with research-based information that enables them to make better health decisions and lead healthier lives. As the pioneer in the use of Point-of-Care consumer health educational marketing programs in pharmacy and doctorsâ offices, and in-home Permission Marketing, MediZine continues to innovate consumer health education through its vast integrated, cross-platform programs utilizing print, online and direct components.
Major brands include: MediZineâs Healthy Living, the nationâs largest consumer health magazine; REMEDY, the nationâs third largest consumer health magazine; Diabetes Focus and Diabetes Focus EspaÃ±ol, the largest magazines for diabetes patients and their caregivers; MDminute, condition-specific health magazines; REMEDYLife.com, condition-specific interactive educational platform, REMEDYDirect, one of the largest opt-in health databases of its kind. MediZine LLC is a privately-held company based in New York in partnership with the private equity firm Veronis Suhler Stevenson (VSS). For more information, log onto http://www.medizine.com.