Tempe, AZ (PressExposure) May 28, 2014 -- /PRNewswire-iReach/ -- The Forward Looking Tech Radar - FLTR - was just launched by meltmedia, an interactive marketing agency based in the Phoenix metro area. FLTR is live at: http://flitter.io. The free web-based app provides marketing professionals with a simple, visual tool to track trends in digital marketing.
FLTR was born out of meltmedia's efforts to proactively guide their customers toward success. For years, they have been providing key customers with educational materials to keep them up-to-date on technology trends in the marketing landscape. The notion of an interactive tech radar quickly revealed itself as a way that meltmedia could provide those insights to anyone who is interested in keeping up with digital marketing.
"The power of search and trust in social networks is providing potential customers with access to massive amounts of information before they ever engage with business developers or sales people. Due to this, marketing is under increasing pressure to guide their audience further down the sales funnel. Understanding digital trends and divining which tactics are likely to provide measurable results is key to marketing success," said Ron Barry, Marketing at meltmedia.
"We're being barraged with tech buzzwords and emerging technologies. It can take hours of research, at regular intervals, to survey and assess the rapidly evolving digital marketing landscape. FLTR gives those hours back to people so they can spend quality time on the more creative and impactful work." FLTR analyzes topics such as big data, responsive design, the Internet of Things and Apple's iBeacons, enabling companies to focus on marketing technologies and tactics they should be preparing for. meltmedia will regularly review the landscape to keep FLTR current.