Kirkcaldy, Scotland (PressExposure) January 13, 2010 -- Men's fashion retailer ChoomKa announced the launch of their new men's winter jacket range, with over 20 exclusive men's designer jackets to choose from. It couldn't have been better timed as Britain prepares itself for the coldest start to the year on record.
Many parts of Britain today will be thawing out after weeks of snow, hail and sleet showers which resulted in chaos and tragedy. The MET office is still predicting widespread cold weather and possible snow in parts of Wales and England, temperatures are to remain around freezing and the experts say it shows no sign of easing.
Councils across the countries this week were told to cut grit usage by 25% to preserve supplies incase of future disruptions caused by snow, yesterday emergency grit supplies were sent to councils in Northern England and Scotland.
Lee the owner of ChoomKa said "Here in Fife we completely run out of grit luckily it has been raining which has caused most of it to melt" about the weather. He we went on to say "Our exclusive winter men's jacket designs ensure you will look cool whilst staying warm."