Mercedes-Benz India Celebrates 125th Anniversary Of The Automobile: Launches The Super-Luxury 'Maybach' In India

Pune, Mah India (PressExposure) January 29, 2011 -- Mr. Peter Honegg, Managing Director and CEO of Mercedes-Benz India said: "Designed with meticulous attention to detail, built in a state-of-the-art manufacturing factory and kitted out with 21st-century automotive technology, the Maybach 62 and Maybach 57 S are writing the next chapter in the history. These, along with Mercedes-Benz models made some of the finest examples of automotive excellence, worldwide. We are happy to offer this epitome of automotive excellence for the discerning Indian customer."

The Maybach exhibits the dynamic and passionate genes of the Mercedes-Benz brand, clearly manifested from the very first glimpse. Its esteemed profile is emphasized by technological precision and intelligently conceived details. The LED daytime driving lights integrated in the front bumper coalesce striking aesthetics with enhanced safety, while the sporty design of the new-look 20-inch wheels alludes to the car's invigorating power and performance. The charismatic lower body is reinforced by the horizontally divided front bumpers and the wide stance of the car. These elite touches combined with the dual tone paint-job create an outstandingly sophisticated finish that has been meticulously designed, right down to the last detail.

The Maybach represents the quintessence of automotive luxury with its lavish and palatial interiors. The rear compartment provides a level of seating comfort that is unparalleled within the high-end luxury car segment. Finest leather in subtly elegant shades combined with the Alcantara roof lining and the warm hues of the wood trim elements evoke a feeling of wellbeing and calm. Master craftsmen realize even the most lavish of requests, and a remarkable selection of optional extras is available to suit the most discerning of tastes. The luxurious interiors immerse one in comfortable cocoon cushioning from the chaotic pace of the world.

Distinctive Lineage: The Mercedes-Benz and Maybach automotive brands have much in common besides a long and distinguished tradition. Wilhelm Maybach (1846-1929), a long-time associate of Gottlieb Daimler (1834-1900), held the post of technical director at Daimler-Motoren-Gesellschaft (DMG) and was the brains behind the construction of the first Mercedes, the template for all modern-day passenger cars, in 1901. For this reason, Maybach was much admired and known as the "king of the design engineers".

In 1907 Wilhelm Maybach - who took his place in the European Automotive Hall of Fame in Geneva in March 2004 - left DMG, joining forces with his son Karl in 1909 to build powerful engines for the airships produced by Graf Ferdinand von Zeppelin. In the years after 1919 Karl Maybach (1879-1960) - by then based in Friedrichshafen on the shores of Lake Constance - made quite a name for himself through the development and construction of exclusive and technically flawless luxury cars. By 1941, Karl Maybach had built around 1800 of these high-class vehicles, with the bodies painstakingly designed and equipped by specialist firms according to the customers' specifications.

The flagship Maybach model was the DS 8 "Zeppelin" of 1931. At some 5.5 metres in length, the "Zeppelin" ranked as one of the most prestigious German cars of its time "a car of the greatest elegance and power which you would give your last wish to own," as a Maybach brochure put it.

Contacts:
Mercedes-Benz India Ltd. : + 91 21 35673000
Manas Dewan: e-mail: manas.dewan@daimler.com
Ghazal Javed : e-mail: ghazal.javed@daimler.com
Shekhar Das Chowdhury: e-mail: shekhar.daschowdhury@daimler.com

For more information please contact: Perfect Relations
Debika Mitra: Tel. 9922119086 e-mail: dmitra@perfectrelations.com
Firdaus Shaikh: Tel 9049980551 e-mail: fshaikh@perfectrelations.com

About Mercedes Benz

Mercedes-Benz India Ltd.
Pune, Maharashtra

Press Release Source: http://PressExposure.com/PR/Mercedes_Benz.html

Press Release Submitted On: February 03, 2011 at 1:28 am
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