Albertville, AL (PressExposure) February 25, 2011 -- When the words 'Mercedes Benz' hit your mind chords, the immediate terms that strikes your mind are speed, class and the long stretched model with the crown of the Mercedes logo on the bonnet. Here we give you the latest happening in the world of Mercedes-Benz who is all set to take over Smart Car dealers in USA from Penske Automotive Group. It clearly says that the Nashville car dealership, selling tiny two-seater cars will be dumped.
Referring to this move, Smart Cars is in the process of canceling the previously announced plans of producing a four-door subcompact model to sell in the USA beginning later this year. Currently, ForTwo model is the only baby of Smart Cars in the market. Mercedes-Benz stated that, while taking over the Smart cars dealership from Penske will budge the sales graph of the brand to its U.S Mercedes dealer network; it will drop the USA's Smart Car dealers who aren't connected to Mercedes-Benz yet.
Those who aren't attached to Mercedes-Benz yet, probably include the Nashville's Smart Car Center at Rivergate, which is run by Tom Bannen Chevrolet. After a deal with an auto dealer didn't work out, Bannen picked up the Smart Car franchise. Carl McNickel, training manager for Smart Center of Nashville said, "That's not good news", after being informed that non-Mercedes-affiliated Smart Car dealerships would be canceled. Though, there were hardly any words regarding when Bannen Smart Car dealership would finish Smart sales. Neither there was any information on Mercedes-Benz of Nashville picking up the Smart franchise here. It's the only Mercedes dealer in Middle Tennessee.
Mercedes Benz stated the reason for taking the brand back from Penske as, they could incorporate the fuel economic ratings of Smart's ForTwo in its US corporate average fuel economy ratings. The sales figures of the ForTwo, with mileage ratings of 33 mpg city/41 highway, might help equalize sales of high-capacity and much efficient Mercedes vehicles with poorer fuel economy as per new fuel economy national standards.
If you see the market position for Smart Cars dealers, then apart from a few niche market areas like New York, Oregon and Southern California there is hardly any demand in market.
Hopefully, Mercedes-Benz will focus more on selling the Smart Car Electric Drive where it's best suited. It may be decided on the criteria like large cities with heavy congestion, limited parking and heavy pollution.