Edina, Minnesota (PressExposure) February 11, 2011 -- Minnesota SEO company Innovative InfoSolutions is encouraging business owners to take advantage of the influence of social media in Internet marketing campaigns. The Minnesota SEO company offers a variety of social media management services, including email marketing and custom Facebook page design.
According to a study by Syncapse in June 2010, the worth of a single Facebook fan is $136.38 Fans are 28 percent more likely than nonfans to continue using a brand and 41 percent more likely than nonfans to recommend a business, product or service to their friends. A well-managed presence on Facebook can not only help businesses retain current customers, but can also help new customers find the business, as Google's Matt Cutts recently stated that Google now uses social media as a factor in its ranking algorithm.
In a separate report published in 2010, Web measurement firm Compete Inc. found that Facebook directed more online users than Google, having become the top referral source for major portals like Yahoo or MSN, and is a leader among other types of sites as well. These findings illustrate the high level at which consumers are navigating online based on friends' recommendations and activities.
"Social media sites like Facebook are not going anywhere; they are a part of our everyday lives," explains Amit Patel, co-founder of the Minnesota SEO company. "At Innovative InfoSolutions, we help our clients use the power of social media to grow their business through dynamic campaigns and tailored landing pages."
A key element of a successful Facebook page is interaction with consumers through promotions, contests and discussion. The more a company's followers, or "fans," interact on the company's Facebook page, the more valuable the pages' contribution to the business. Innovative InfoSolutions advises and assists business owners to guide the conversation and engage potential customers.
As sites such as Facebook and Twitter continue to dominate Internet trends, it is clear that a social media presence is an indispensable aspect to any Internet marketing campaign. By combining creative design with extra ordinary marketing plans, Minnesota SEO company Innovative InfoSolutions can help business owners connect directly with their client base through social media for greater business and ROI.
About Innovative InfoSolutions:
Amit Patel founded Innovative InfoSolutions with the belief that business owners deserved to know where each marketing dollar they spent was going. Innovative InfoSolutions sets themselves apart from other SEO companies by forming a partnership with their clients in which they assist their client in consistently maintaining a transparent and enduring online presence.
For more information visit [http://www.innovativeinfoSolutions.com].