Mitsubishi Introduces the Stunning 2010 Model Year Lancer Line-Up

Adelaide, Australia (PressExposure) September 16, 2009 -- MMAL's president and CEO, Robert McEniry, today announced the updated Lancer range, and is pleased to be able to offer more on each and every model within the line-up, without price increases.

"In the current economic climate, customers are seeking great value for money without compromising on style, functionality, efficiency, safety or power. This new 2010 model year Lancer line-up lets our customers have all this without breaking the bank,” said McEniry.

Across the entire Lancer range, updates include revised interior styling with a new-look instrument cluster, improved ETACS (Electronic Total Automobile Control) for added safety, synchronised windscreen washers, and premium VRX-style tail lamps as standard on all variants, making this the sportiest, safest and most functional Lancer range yet.

In addition to these changes across the range, the entry model ES Lancer receives modifications to its interior styling, with the addition of a floor console box for extra storage and a cup holder lid for a more slick appearance to its spacious cabin. For added safety, side and curtain airbags are available as an option to the ES model.

Exterior style changes to the mid-range VR model include a new chrome upper grille, and sporty new 16” alloy wheel design, giving it unique sporty appeal. Inside, a cup holder lid and leather trimmed park brake with chic new stitch pattern enhance the look, while a revolutionary insulated front windscreen decreases road-noise, making this the most stylish and quiet VR ever released. As a new option for the VR, the Rockford Fosgate premium audio system can now be added to this already feature-packed model.

The driving experience in the sporty VRX model is also enhanced with sound-deadening front windscreen, and the interior upgraded with the park brake leather trim with new stitch pattern also added as standard. The big news for the VRX is the addition of the powerful Rockford Fosgate premium audio system now added as standard, making this the greatest value for money VRX Lancer ever available. MMCS (Mitsubishi's Multi Communication System) can now be added as an option to the Lancer VRX for increased functionality.

In the premium model Aspire, the interior upgrades of insulated front windscreen and leather-bound park brake are offered as standard, as is the Rockford Fosgate premium audio system. To add to the Aspire's sophisticated appeal, Mitsubishi are also adding chrome door handles as standard to the exterior of this classy variant. In the 2010 model year Aspire, MMCS (Mitsubishi's Multi Communication System) increases the functionality, and is now offered as standard in this top-of-the range model Lancer. An optional extra for the Aspire is the addition of a sunroof.

For those with a need for speed, the Lancer Ralliart [http://www.mitsubishi-motors.com.au/pages/vehicles/lancerralliart/home.aspx] also receives the standard upgrades to the range, as well as the sound-deadening front windscreen and the stylish new leather park brake. An option package including the Rockford Fosgate premium audio system, leather seats and MMCS (Mitsubishi's Multi Communication System) is now available for the Lancer Ralliart.

Three engines are available in the Lancer line-up, with the ES and VR receiving the 2.0-litre dual overhead cam MIVEC four-cylinder engine which delivers 113kW of power @ 6000 rpm and 198 Nm of torque at 4250 rpm. A 2.4-litre engine powers the Lancer VRX and Aspire sedan, generating 125 kW of power @ 6,000 rpm and 226 Nm of torque @ 4,100 rpm; the Lancer VRX offers a more powerful, yet more economical driving experience than many of its competitors.

Sports car fans will appreciate the blistering performance of the Lancer Ralliart, which features a retuned version of the Lancer Evolution's inter-cooled and turbo-charged 2.0-litre MIVEC engine which delivers 177 kW @ 6,000 rpm and 343 Nm of torque @ 4750 rpm and comes standard with the famous Twin Clutch Sport Shift Transmission (TC-SST), also borrowed from the Lancer Evolution.

ES, VR and VRX Lancer offer a standard five-speed manual transmission or optional Continuously Variable Transmission (CVT) with Sport Mode and INVECS III software, to deliver flexible, responsive and economical motoring.

Safety is an integral part of the Lancer design and all variants bear the latest Mitsubishi safety technology. ASTC is standard across the range, as is ABS, EBD and BA. A total of seven airbags are available on all Mitsubishi Lancers, providing a 5 star ANCAP safety rating - entry level ES models receive standard SRS driver and passenger airbags and driver knee airbag, with side and curtain airbags an affordable option. All other Lancer models receive the full seven-airbag pack as standard fitment.

Add to this Mitsubishi's acclaimed RISE body structure, seatbelts with pre-tensioners and force limiters, five height adjustable headrests and the Lancer range presents the prime, affordable, safety-oriented choice in the Australian small car segment.

Unchanged from the previous model year, available colour choices across the range include Champagne, Cool silver, Mystic blue, Lightning blue, Effect grey, Red, Black and White in ES, VR and VRX models, with Aspire available in Champage, White, Red, Cool silver, Effect Grey and Black. Lancer Ralliart models are available in Red, Black, Cool Silver, White and Lightning blue. ES, VR, VRX and Ralliart models are available with a sedan or Sportback body, with the premium Aspire offered solely as a sedan.

As well as announcing the updates to the standard and premium range of Lancers, Robert McEniry also proudly introduced the new special limited edition Lancer RX model.

Available in sedan or Sportback, with either manual or CVT transmission, the Lancer RX offers all the features standard to the ES Lancer, with the stylish addition of unique RX badging and 16” sporty alloy wheels. In Sportback models, the RX will feature the VR-style spoiler and sedans will feature an accessory option spoiler.

"With 11 stunning variants, the Lancer range has a model to suit any style or budget. Today, we also announce the arrival of a limited edition brother to the Lancer family with the marketing special RX, offering unique exterior styling to add to Mitsubishi's solid safety, functionality, technology and power, which comes as standard for all our wonderful products,” said Mr McEniry.

Mitsubishi provides its industry leading warranty on all Lancer vehicles, including a comprehensive five year/130,000 km whole vehicle warranty, backed up by its 10 year/160,000 km powertrain warranty and a five year/unlimited kilometre roadside assistance package.

The Lancer ES [http://www.mitsubishi-motors.com.au/pages/vehicles/lancer/home.aspx], VR, VRX, Aspire and the limited edition RX are available, from September 16th, at over 200 Mitsubishi dealerships [http://www.mitsubishi-motors.com.au/pages/owners-area/servicing-dealer-network.aspx] Australia-wide, with the Ralliart available from specialised dealerships only.

About Mitsubishi Motors Australia

For further infomation on Mitsubishi new cars, contact:


Lenore Fletcher
Senior Manager Corporate Communications
Telephone: (08) 8275 2348
Mobile: 0408 320 797
E-mail: lfletcher@mmal.com.au


Kit Bashford
Manager Corporate Communications
Telephone: (02) 9937 1618
Mobile: 0438 627 684
E-mail: kbashford@mmal.com.au

Press Release Source: http://PressExposure.com/PR/Mitsubishi_Motors_Australia.html

Press Release Submitted On: September 16, 2009 at 12:58 am
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