Brighton, East Sussex United Kingdom (PressExposure) February 29, 2012 -- Brighton¸ East Sussex - Randy Rabbits, an online dating site that includes chat services for people looking for casual encounters, recently launched a mobile version of its website. The site's software can distinguish between browsers and can tell whether a user is browsing via a mobile phone rather than a computer browser. If a user accesses Randy Rabbits via a mobile phone, the site automatically provides him or her with a simpler user interface.
Market analysis experts estimate the mobile market to be worth an estimated £152 Billion, and they expect it to increase in value to an incredible £425 Billion over the next four years. A lot of companies are waking up to this and doing their best to cater for the mobile market. Some companies are even going so far as to alter their core product offerings, to better position themselves for the transition from PC based web browsing to mobile phone based web browsing.
Randy Rabbits is making changes to support their share of the mobile market. They have added several features to their site to make it as relevant as possible to the mobile world. It is now possible for members to do advanced local searches using the GPS data of their mobile phones. Members also have access to a multi-button dashboard that enables them to take key actions from their mobile phones like Messages, Winks, Who's Viewed Me and Favourites.
As online dating becomes more competitive, it is only through creative innovation that companies will be able to stay relevant in a fast changing landscape. According to Google, mobile dating queries are growing at 123% each year, and much of that growth consists of people interested in novel approaches to meeting potential matches or friends with benefits online.
The stigma associated with online dating has almost completely gone and mobile dating makes online dating seem more personal, in a way that is proving very attractive to people previously wary of it. Online dating companies are rushing to capture the attention of people that weren't interested in their services at all even just five years ago.
Tech personnel at Randy Rabbits show that 17% of their traffic is already accessed through handheld devices. In their effort to stay on top of current trends, they have expressly designed their mobile template to work best with iPhones, Android devices, Blackberry devices, and a huge variety of other mobile platforms. Members accessing Randy Rabbit's site from any of the above devices have advanced search function capabilities that rival those of PC users. Mobile members can also view dynamic member profiles that enable them to get an idea of what someone is like before initiating contact.
Trends change fast on the web, but mobile personals dating isn't going anywhere. As more consumers start using their mobile devices for online dating, companies like Randy Rabbits need to continue succeeding in the competitive online dating market. Online, innovation is the key to survival. Visit http://www.randyrabbits.com for additional details.