Bangalore, India (PressExposure) September 17, 2009 -- Mocazo: India's favoured Integrated Marketing Partner
Mocazo, India's popular integrated marketing initiative now has 10000 members. Mocazo provides relevance marketing services to corporates. A well profiled database of over 10 million mobile subscribers in India, access to hundreds of millions of Indian Mobile Subscribers through Mobile Operator Relationships and a strong online promotion arm provide an unmatched coverage potential through Mocazo. This when combined with delivery mechanisms that span sophisticated "anonymous identification tools" to NFC Cards right down to offline kiosks for content delivery into remote areas make Mocazo a compelling partner to any ad agency or corporate house in India. A ready to use content suite and plug and play infrastructure for SMS, GPRS and NFC attract partners with need for sharp turnaround time lines for meeting objectives.
Mocazo Club is an online destination for all things relating to mobiles and all things that would interest Indians. The members are well profiled and served relevant deals and offers only through permission marketing. Along side relevance Mocazo's second mantra is "permission based marketing". By adopting an opt-in architecture it allows people to choose whether they want to continue or not.
Mocazo is set to unveil a new era in direct marketing through elimination of waste through paper mailers. In the mocazo service for in-store and in-a-mall environment the back end infrastructure can contribute to deep cost cuts through predictive analysis of stocking needs and logistics. At the same time it increases sales through precipitating of impulse buys and pushing the threshold of purchase to the next level. Mocazo service can operate at the consumer level in a "push" or a "pull" model.
Commenting on the initiative, Pradeep Bhargava, Beyond Blue Advisory, said "The key to today's market is to give the customer what he needs and to keep it very simple. Etc
According to Gautam Bansal, Project Director, "blah blah". Given the measurability of the model, low entry barrier to entry and strong ROIs the team firmly believes it's a service for the future. The market traction across automotive sector, food and beverages, human resources, real estate among others bears testimony to a significant success story in the making.