Philadelphia, PA (PressExposure) October 30, 2008 -- Model Melissa Cassera spent much of her life appearing in local print and television ad campaigns. Now sheâs focused solely on achieving that same exposure for her clients.
Melissa is the owner and operator of Cassera Communications, a publicity and marketing firm based in the Philadelphia area. Her firm helps small business entrepreneurs become successful on a local or national level through personal branding. Melissaâs services blend traditional marketing and publicity strategies with ânew mediaâ such as blogging, social networking and article marketing. These elements combined with showcasing a clientâs talent and charisma help create a winning personal brand.
As a former model and actress, Melissa also offers insider knowledge for coordinating commercial campaigns, securing photographers and models, and providing appearance and media coaching to clients. Clients that prefer to stay behind the scenes can also hire her to serve as their spokesperson.
Melissa provides free marketing advice through her popular blog http://casseracommunications.wordpress.com and in various online forums. She is available to speak to the media on the following topics:
â¢ Marketing in a down economy â¢ Building a personal brand â¢ âGreenâ publicity ideas â¢ Social networking for small businesses â¢ Free ways to market your business â¢ How to coordinate a professional photo shoot â¢ How to get your product/service in the news â¢ What you should know about hiring models and photographers â¢ How to design eye-catching press kits (even using handmade materials!)