Norwich, United Kingdom (PressExposure) October 02, 2009 -- Don't be fooled into thinking that the only type of modelling out there is for high fashion. This is an exclusive and tiny segment of the modelling industry and you'll need to meet a strict specification to do well in this area. However, aspiring models shouldn't be deterred; there are still plenty of opportunities in the commercial modelling sector. You just have to decide which direction you want to follow!
Models Direct is a hugely successful commercial modelling agency that has been in the industry for almost twenty years. The agency prides itself on taking on models of all ages, ethnicities and sizes, positioning itself to provide a range of clients with the perfect model. Here, the agency outlines the different types of modelling assignments they deal with, and the model requirements.
Promotional models. These are models who are chosen to promote products or brands by interacting with the public, for example, at a trade show. Promotional models must be confident and outgoing as they will be talking to lots of people, and a winning smile always helps.
Commercial and catalogue. The requirements for models in this area are flexible; it will all depend on what the client is looking for. You could be modelling clothes in a catalogue, appearing in adverts for print or even promoting something in a television advert. More and more clients are looking for models who look like real people to market their products so there is an ever increasing scope for models in this area.
Speciality models. These are models with distinctive features that can be used in promoting products. For example, hand modelling for nail varnish, beautiful long legs for hosiery or a slender neck for jewellery.
Plus size models. There is an increasing market for plus size models as advertisers, clothes designers and photographers want to find someone who truly represents their market.
Fitness models. If you're fit and toned this could be the direction you want to take your modelling career in. Fit models are used to advertise products relating to health and fitness, including clothing and fitness equipment.
Petite models. You don't have to be six feet tall to become a model! Petite models are often requested for range of types of modelling, for example to model petite fashion. Petite models tend to be around 5' to 5' 5" and size 6 to 10 for women.