London, United Kingdom (PressExposure) November 08, 2014 -- Modus Vivendi has added to their range of fashion underwear with two very different new 2015 collections, the Pride and Military lines.
The brand is also embarking on an ambitious project to have each of their 2015 collections photographed by different fashion photographers in different countries, allowing the photographers to place their own inspiration on the collections. The Pride and Military lines are the first collections to feature in this project.
The Pride collection features a range of everyday cotton underwear with a focus on a great fit and comfort. The designs have double colours with sporty stripes to the side.
The Pride collection is being promoted with a photo-shoot by Gavin Harrison Photography, based in Leicester UK and featuring the upcoming models Alex Cannon and Adam Phillips. The photo-shoot aims to capture the bold colours of the underwear.
The Military collection is a high-fashion line in a stretchy ribbed cotton material with leatherette effect trims and pouches. There is a drawstring waistband which allows for an adjustable fit, a classic Modus Vivendi feature.
The Military collection is being promoted with a photo-shoot by Tom Cullis, based in Los Angeles USA. It features the models Xavier Gutierrez, Adam Fletcher, Darrell Thomas, Matt LeMond, Rocky Russo, Mona Dash and Erin Lup. The photo-shoot features a Military theme staging.
Modus Vivendi underwear is one of the longest established men's luxury underwear labels in Europe, established in 1989. The underwear is designed by Christos Bibitsos. The brand releases regular collections, which range from everyday wear to high-fashion and some 'avant-garde' lines. All garments are locally made in Greece, providing the brand with more control over the manufacturing process and consequently the underwear is superior quality. This mix of unique fashion design and superior quality helps to explain the success of this underwear brand.
The collections have been launched in the UK at online designer men's underwear store, VOCLA.com.