Dubai, United Arab Emirates (PressExposure) June 22, 2010 -- Soenke Tornieporth, Vice President of Sales at Montblanc inaugurated the new boutique with Joe Nahhas, Regional Brand Director of Montblanc. Mr Tornieporth commented, "We're anticipating growth from the region and investing accordingly. The Middle East markets are beginning to rebound again after the turbulence of the last few months as the economic climate is stabilizing."
Mr. Tornieporth noted that the Emirates Towers is a strategic location for Montblanc and will help the brand service its clients well. "Montblanc's planned opening of its own boutiques as well as those with franchise partners in high end malls in the regions is designed to meet the growing demand for Montblanc products in the region."
Emirates Towers, an iconic landmark located along Sheikh Zayed road, is the address of many multinational companies.
"The Boulevard, located in the iconic Jumeirah Emirates Towers, has acquired a reputation as a luxuriously fashionable Boulevard and we are delighted that Montblanc has decided to open a boutique here," said Yannis Anagnostakis, GM of Jumeirah Emirates Towers.
"We remain committed to ensuring the best experience for our guests and Montblanc now joins the esteemed ranks of the Boulevard which offers the opportunity for extravagant shopping with over 50 industry leading fashionable and exclusive boutiques to choose from, all featuring leading designer brands, theme restaurants and coffee shops, all located in spacious, sky-lit courtyards and walkways," added Mr Anagnostakis.
A number of VIPs and luminaries from Dubai's business community graced the launch of the new boutique with their presence. Timed to coincide with the opening of the boutique Montblanc also unveiled the new Meisterstück Montblanc Diamond, taking the art of writing to new heights. The new writing instrument features the timeless icon of design and craftsmanship - the legendary Meisetrstueck writing instrument - enhanced with the iconic Montblanc Diamond crowing its top. Hand-crafted in the best European tradition, the black precious resin writing instrument is adorned with platinum plated fittings and a handcrafted 14K gold nib with a rhodium-plated inlay.
The Montblanc Diamond was first launched in 2006 after eight years of development. Internationally acclaimed for its unique craftsmanship and incredible sparkle, the patented 43 facet stone is masterfully carved into the shape of the Montblanc Star, the brand's symbol representing the snowy peak of Europe's highest mountain, the Mont Blanc. Over recent years, the Montblanc Diamond has become a favorite on the red carpet at award ceremonies, premieres and festivals all over the world.
Montblanc products are in high demand as regional consumers seek out bespoke and limited-editions over a straight forward approach to luxury and the products are also highly popular among celebrities and stars.