Pasay City, Philippines (PressExposure) September 10, 2009 -- In the Philippines, there are 3 different kinds of wireless telecommunication providers that offer Filipinos diverse services in wireless communications. These major companies include Smart Communications, Globe Telecom, and Sun Cellular. Smart Communications and Globe Telecom, being the first companies to offer wireless telecommunication, are placed first and second in the industry, making Cellular Mobile Philippine Phone Sun [http://www.expressregalo.com/category.aspx?scid=97&cid=24] as the third largest wireless telecommunication provider in the Philippines. But aside from their services, promos, plans which makes them unique from each other, there are still several details that some Filipinos doesn't know about these companies.
Smart Communications The one thing that Filipinos know about Smart Communications is that it is a wholly-owned mobile phone subsidiary of Philippine Long Distance Telephone Company or PLDT. Being placed as the top wireless telecommunication company in the Philippines, Smart Communications stated that it has an over of 25 million subscribers on its GSM network as of end-February 2007, this accounts for 58 percent market share across the country. Smart Communications is also known to have the most extensive and modern digital communications GSM network and infrastructure in the country, covering over 99 percent of the population.
Majority of Filipinos doesn't know this but PLDT isn't the only owner of Smart Communications. Ownership of the company are separated into 4 different shares, from First Pacific (31%), Nippon Telegraph and Telephone (15%), Fidelity Investments (5%), and other owners including public stocks (49%).
Globe Telecom Next to Smart Communications is Globe Telecom. Globe Telecom, or commonly known as Globe, is the second-largest telecommunications company in the Philippines. Globe's main competitor in the fixed line telephone market is PLDT. In the mobile telephony market, its main competitors are Smart Communications, which is owned by PLDT, and Sun Cellular, which is owned by Digitel. Digitel is also a major fixed-line competitor. Similar to Smart Communications, Globe's ownership are also divided by several shares. This including Singapore Telecommunications (45%), Ayala Corporation (34%), and public stock (21%).
Sun Cellular Although placed as third in the wireless communication industry, Cellular Mobile Philippine Phone Sun [http://www.expressregalo.com/category.aspx?scid=97&cid=24] was once known to top even Smart in the past. This was because of their "24/7" unlimited call and text (SMS messaging) service they first offered in 2004. Cellular Mobile Philippine Phone Sun [http://www.expressregalo.com/category.aspx?scid=97&cid=24], formerly known as Digitel, wasn't very successful in its attempts to get a share of the market. This was until their unique service called "24/7" was released.
Sun Cellular gained popularity because of its "24/7" offer of unlimited text messaging and calls for a fixed price for Sun-to-Sun transactions. This led competing networks Smart Communications and Globe Telecom to offer similar but higher-cost plans. This was because, before 24/7 Unlimited" has been launched, a majority of medium and large enterprises were spending hundreds of thousands in cellphone bill, with a minimum of P15,000/month for each operation.