Norwich, United Kingdom (PressExposure) January 16, 2012 -- Source: http://www.guardian.co.uk/money/2011/dec/15/organic-food-drink-sales-slump
Morton Solutions takes a look at how the economic situation has affected the organic food and drink sales in the UK. Sales of organic food and drink slumped by 10% to £1.53bn last year as shoppers opted for cheaper alternatives, according to a new report. This is no surprise with how the current market is. The Managing Director of Morton Solutions agrees saying, 'luxury items are the first to take a back seat with consumer spending when things are little tight.'
Morton Solutions analyse the Co-operative Group's annual report into ethical consumerism showed the biggest increases were in sales of small scale "micro-generation" products such as solar thermal and solar photovoltaic panels and heat pumps (up by 386%), and "green" cars (up 129%). 'Consumers are becoming more aware of where they spend their money and how it affects their back pocket but also the environment. This is positive!' continues the MD of Morton Solutions.
Other sectors enjoying huge growth are Fairtrade food and drink, which pay a premium to farmers and producers in poor countries to help them work their way out of poverty, which recorded a rise of more than a third (36%). Sales of fish from sustainable sources grew by 16.3%, and expenditure on green funerals leaped by 35% to £6.9m from £5.1m. The slump in sales of organic food means they have plummeted by 23% from an all-time high of almost £2bn in 2008. Charitable donations have remained surprisingly stable during the downturn, with consumers giving £3.6bn to environmental, social and animal welfare causes. And the value of money in ethical savings and investments increased by 9% in 2010 to £21.2bn. This includes £9bn in ethical bank deposits as well as £11.3bn in ethical investments. Morton Solutions is a successful sales and marketing company based in Norwich, the industry that they specialise is the charity sector. The goal is to obtain continuous support for the charities they represent instead of one off donations. The Managing Director agrees with the above statement saying, 'we have also noticed that there has been no decrease in support for the charities we represent. We will continue to increase the amount of donors for our charities through our face-to-face marketing system. We definitely understand how important the work we do is for the people that benefit from the charities work.'