Fairfield, Vic Australia (PressExposure) January 10, 2012 -- For mothers-to-be life doesn't stop during pregnancy, or after the baby is born. From weddings and birthdays, to management meetings and family BBQs, the pressure to keep up appearances is on.
Best friends, mothers and now business partners of 15 years, Kate Beaconsfield and Lisa Balakas, both vouch for this. During their pregnancies the two women became increasingly frustrated with the lack of stylish and on-trend, yet comfortable maternity clothing available on the market. So, giving up their existing highly successful careers, the two set out to change the maternity wear landscape for good. In 1996 Ripe Maternity Wear was born.
Since that day Ripe Maternity has continued to deliver a delectable menu of fashionable, fresh and effortlessly comfortable pieces in seasonal collections. The brand is committed to creating maternity clothes that fit, flatter and coordinate to make up the perfect maternity wardrobe, allowing pregnant women to maintain their own personal style through all phases of pregnancy and beyond.
"Pregnancy can be one of the most exciting, special and overwhelming times in a woman's life", says Kate Beaconsfield. "From shiny hair to glowing skin, many people say it's when she looks most beautiful. But the majority of us mothers will agree it's a challenging experience - your body changes, hormones rollercoaster. At Ripe, we want to be there for women during this exciting time and give them confidence they can look and feel fabulous every step of the way."
Ripe Maternity Wear is available through a wide range of boutiques in Australia and overseas, with concept maternity stores planted firmly on home soil in Sydney and Melbourne.
Growing from strength to strength Ripe now sells its entire crop of maternity wear online through the label's e-boutique, with sites tailored to both Australia/New Zealand, and International markets including Europe, USA and Canada.
In the words of marketing expert Simon Sinek, 'It's not what you do, it's why you do it.' He believes this idea separates exceptional businesses from the mediocre, and it rings true for Ripe Maternity.
The company's achievements have won them multiple awards, including the distinguished MYOB Telstra National Business Award and the Governor of Victoria Export Award (2004).
But the most satisfying reward for the talented team at Ripe is knowing pregnant women have access to deliciously stylish, quality maternity wear online or in-store, wherever they are and whatever their taste.